Digital Marketing Specialist

About Us

The Law Offices of Sabrina Li, P.C. is a leading, full-service U.S. immigration law firm with offices in Los Angeles, Pasadena, Santa Ana, and Dallas, as well as international operations across Asia, Africa and Central and South America. We are dedicated to helping individuals, families, and businesses navigate complex legal challenges with skill, compassion, and integrity.

We are proud to be recognized as a 2025 Inc. Best Workplaces honoree, a distinction that reflects our intentional investment in our people and workplace culture. We are committed to fostering a supportive, collaborative, and growth-oriented environment where team members feel valued, empowered, and equipped to succeed. Our firm prioritizes professional development, clear career pathways, and a culture of accountability and respect — creating a workplace where high performers can build meaningful, long-term careers.

About the Role

We are seeking a data-driven and strategic Digital Marketing Specialist to support the firm’s paid and organic acquisition efforts while contributing to broader digital marketing initiatives. This role is responsible for assisting with the planning, execution, and optimization of PPC, SEO, email marketing, and website performance strategies to drive measurable growth across key channels.

The ideal candidate combines strong analytical capabilities with hands-on marketing execution experience and a solid understanding of performance marketing principles. This position requires a results-oriented mindset, cross-functional collaboration, and the ability to optimize campaigns, improve user experiences, and support lead generation initiatives across multiple digital platforms.

Why Join Our Team?

• Competitive compensation aligned with experience, technical expertise, and marketing capabilities
• Performance-based bonuses tied to campaign performance, lead generation, and measurable marketing growth
• Flexible, fully remote work environment that supports productivity and work-life balance
• Opportunity to contribute directly to high-impact digital marketing and website growth initiatives
• Exposure to a collaborative global team with opportunities to shape marketing strategy and optimization efforts
• A dynamic and growth-focused environment where innovation, analytical thinking, and strategic problem-solving are highly valued
• Long-term growth opportunities with exposure to SEO, PPC, CRO, email marketing, and broader digital acquisition strategies

Key Responsibilities

• Develop and execute PPC and SEO strategies aligned with business and lead generation goals
• Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads and social media channels
• Conduct keyword research, competitor analysis, and search trend monitoring to identify growth opportunities
• Manage on-page, off-page, and technical SEO initiatives, including content optimization, site structure, indexing, and link-building strategies
• Support website revamp and optimization projects, including UX improvements, content updates, and performance enhancements
• Collaborate with designers, developers, and content team members to ensure SEO and conversion best practices are implemented across digital assets
• Plan, create, and optimize email marketing campaigns, including newsletters, promotional campaigns, and lead nurturing sequences
• Monitor and improve email marketing performance through segmentation, testing, and conversion optimization strategies
• Analyze campaign and website performance data to identify actionable insights and improve ROI, conversions, and engagement
• Support the development and optimization of high-performing landing pages, ad creatives, and user journeys
• Conduct A/B testing across ads, landing pages, and email campaigns to improve marketing performance
• Manage campaign budgets, forecasting, and reporting while ensuring efficient allocation of marketing spend
• Stay current with digital marketing trends, platform updates, algorithm changes, and emerging best practices

Qualifications

• Minimum 5 years of experience in digital marketing with strong hands-on experience in PPC and SEO
• Proven track record of managing and optimizing paid advertising campaigns and improving organic search performance
• Experience with tools such as Google Ads, Google Analytics (GA4), Google Search Console (GSC), Ahrefs, SEMrush, or similar platforms
• Experience managing email marketing campaigns using platforms such as Mailchimp, HubSpot, Klaviyo, or similar tools
• Strong understanding of keyword strategy, bidding models, conversion tracking, and campaign optimization principles
• Experience with technical SEO, including site structure, indexing, page speed optimization, and crawlability
• Familiarity with website CMS platforms such as WordPress, Webflow, or Shopify, along with basic UX and conversion optimization principles
• Strong analytical and problem-solving skills with the ability to interpret performance data and translate insights into actionable strategies
• Excellent communication, organization, and project management skills
• Experience managing marketing budgets and performance-driven campaigns focused on ROI and growth
• Experience working with international or remote teams is preferred
• Bachelor’s degree in Marketing, Business, or a related field is preferred, but not required
• Bilingual proficiency in Mandarin and/or Spanish is preferred, but not required

Key Success Metrics

• Growth in qualified leads from paid and organic acquisition channels
• Improvement in keyword rankings, search visibility, and organic traffic performance
• Strong return on ad spend (ROAS) and efficient marketing budget utilization
• Improved conversion rates across paid campaigns, landing pages, and email marketing initiatives
• Successful implementation of website improvements that enhance user experience and conversion performance
• Performance of email campaigns, including engagement, click-through rates, conversions, and retention metrics
• Measurable growth in leads, conversions, and overall marketing performance

Application Process

In addition to completing the application form and submitting your resume, candidates may be required to complete an aptitude assessment to evaluate their proficiency in skills relevant to the role.

If you are a results-driven digital marketing professional with strong expertise in PPC, SEO, and performance marketing, we encourage you to apply.

Due to the high volume of applications we receive, contacting our offices by phone regarding this position is strictly prohibited. Any phone inquiries about application status will result in automatic disqualification from the hiring process. Our hiring team carefully reviews every submission and will contact qualified candidates directly.