Digital Marketing Executive - UK

About the Role: BJAK is hiring a Digital Marketing Executive (Advertising Operations) based in the UK to lead campaign execution across platforms like Facebook, Google, TikTok, and more. This is a data-driven, high-accountability role designed for someone who thrives on managing complexity, optimizing campaigns at scale, and extracting meaningful ROI from every ad dollar spent.

What You'll Do

• Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok.
• Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met.
• Conduct A/B testing on ad creatives, copy, audiences, and bidding strategies.
• Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
• Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.

What You Bring

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience in digital advertising operations or performance marketing roles.
• Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related tools.
• Proficiency in analytics platforms such as Google Analytics and Meta Ads Reporting.
• Bonus: Certification in Google Ads, Meta Blueprint, or experience with CRM/automation tools like HubSpot.

Benefits

• £35,000 – £50,000 base salary per annum with performance-based bonuses.
• Ownership of campaigns that directly impact revenue and growth.
• High autonomy in a fast-moving, lean team environment.
• Fully remote work flexibility within the UK (or hybrid if based in London).