Digital Marketing Executive

About Adeptiv AI: Adeptiv AI is a forward-thinking technology organization focused on leveraging innovative solutions to drive business growth. We are building a dynamic, data-driven team of professionals who are passionate about staying ahead of digital trends and delivering impactful, cutting-edge digital experiences for our audiences.

Position Overview

We are seeking a versatile and data-driven Digital Marketing Executive to help shape and execute our comprehensive marketing strategy. Reporting to the marketing leadership, you will take ownership of cross-channel digital campaigns, optimize our owned media, and utilize robust analytics to drive engagement and conversions. This role blends creative content management with highly technical performance tracking, making you a crucial part of the Adeptiv AI team as we leverage emerging digital tools to keep our brand at the forefront of the industry.

Key Responsibilities

• Cross-Channel Strategy & Execution: Assist in developing the overall digital strategy and implement marketing activities across a broad spectrum of channels including SEO, SEM, Social Media, Email, Mobile, and Display.
• Campaign Management: Spearhead and manage end-to-end digital advertising (SEM, Display, Social, Programmatic), social media marketing, and dedicated SEO campaigns.
• Platform & Content Ownership: Manage and maintain the company’s owned media (websites, mobile apps, email/CRM software) while overseeing the creation of highly relevant, engaging content for various digital platforms.
• Tracking & Technical Implementation: Take technical ownership of setting up conversion, pixel, and event tracking across the website and various digital touchpoints to ensure accurate data collection.
• Data Analytics & Optimization: Continuously analyze digital marketing reports, translating raw data into actionable insights and optimization plans to be shared with the broader team.
• Market Intelligence & Innovation: Research market trends, competitor strategies, and the end-to-end consumer journey. Stay abreast of emerging digital tools, platforms, and new technologies, bringing fresh insights and executing ad-hoc dynamic tasks within Adeptiv AI.

Required Skills & Qualifications

• Proven professional experience executing multi-channel digital marketing campaigns (SEO, SEM, Social Media, Email).
• Hands-on expertise in setting up technical tracking mechanisms (Pixels, UTMs, Event Tracking) and navigating digital analytics platforms (e.g., Google Analytics).
• Demonstrated experience managing content and technical aspects of owned media, including CMS platforms and CRM software.
• Strong analytical mindset with the ability to interpret market trends, audience behavior, and competitor strategies to drive measurable conversions.
• Excellent communication skills to effectively share insights, performance reports, and emerging tech trends with cross-functional teams.

Preferred Strategic Indicators (Nice to Have)

• Familiarity with programmatic advertising ecosystems and advanced bidding strategies.
• Prior experience working with AI-driven marketing tools or automation software.
• Strong understanding of technical SEO principles and mobile app marketing frameworks.

What We Offer

• The opportunity to work at the cutting edge of digital marketing within an innovative, forward-thinking environment at Adeptiv AI.
• A collaborative and growth-oriented culture where your insights directly impact company strategy.
• Continuous opportunities for professional development and hands-on experience with the latest marketing technologies.