Digital Growth & Content Strategist

We are seeking an innovative, data-backed Digital Growth & Content Strategist to oversee and expand a multi-channel online footprint. In this role, you will lead end-to-end digital media initiatives—from concept through execution—combining strategic vision with hands-on production. The ideal candidate thrives at the intersection of creative storytelling, modern content technology, and performance analysis, driving audience expansion and deepening brand affinity across established and emerging channels.

Duties / Tasks to Perform

• Social Media & Content Strategy: Develop and manage a consistent content calendar for LinkedIn and Instagram, aligning content with brand messaging and lead generation goals. Turn completed projects, services, and business capabilities into engaging social posts, case studies, website content, and visual assets.
• Search Engine Optimization (SEO): Manage and optimize the Google Business Profile to improve local search visibility and engagement. Conduct SEO and keyword research to identify content opportunities, ranking improvements, and optimization needs.
• Website & Landing Page Management: Coordinate updates to website content, landing pages, and project pages to support organic visibility and lead capture.
• Prospecting & Lead Research: Research and qualify potential B2B prospects, including contractors, developers, property managers, architects, and other relevant decision-makers. Research and track relevant public and private bid opportunities, project announcements, and potential business opportunities.
• Email Marketing & Prospecting: Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing.
• Asset Creation: Create and edit digital assets using tools such as Canva and basic photo/video editing platforms.
• Performance Tracking & CRM Management: Monitor digital marketing performance across social media, search, website, email, and lead generation activities. Maintain accurate lead and opportunity information within CRM and tracking systems.
• Analytics & Reporting: Prepare concise performance reports and provide actionable insights based on campaign and channel results. Proactively recommend improvements to digital marketing and lead generation activities based on performance data.
• Market Intelligence: Conduct competitor and market research to identify emerging opportunities, tactics, and digital channels.