Digital Content Specialist

You are a digital-first content manager who brings order, accuracy, and consistency to everything you touch. The Digital Content Specialist will serve as a key member of the communications team, responsible for supporting ZERO TO THREE’s digital content across websites, social media, and email. Reporting to the Editorial Manager, the successful candidate brings proven experience in website management, digital content production, and project coordination in a fast-paced communications environment.

This role is the operational backbone of ZERO TO THREE’s digital presence: ensuring content is current, accurate, accessible, and optimized across every channel. You are detail-oriented and organized, motivated by keeping systems running smoothly, and ready to play a central role in delivering a consistent and engaging digital experience for ZTT’s audiences.

Essential Responsibilities:

• Serve as the primary owner of ZERO TO THREE websites, managing page builds, content updates, homepage features, and ongoing site maintenance in coordination with the Editorial Manager and program teams.
• Apply SEO and Answer Engine Optimization (AEO) best practices to every web build and content update, optimizing pages, metadata, and content structure to drive search visibility, organic growth, and citation in AI-generated responses.
• Optimize website content and page layouts using UX and web accessibility best practices to create an intuitive and engaging website experience.
• Produce and publish digital content across web, email, and social platforms to support organizational priorities and campaigns.
• Assist with social media asset creation, including graphics, carousels, and short-form content using Canva, Adobe Creative Suite, or in-platform editing tools.
• Lead production of internal and external newsletters, including coordinating content, writing, and delivering on schedule for deployment.
• Coordinate with web development vendors to troubleshoot technical issues, prioritize enhancements, and ensure timely resolution of site maintenance needs.
• Manage incoming digital content requests and maintain project status through Asana, ensuring work moves efficiently from intake through launch.
• Stay current on digital trends, emerging platforms, and best practices in content marketing and audience engagement.
• Perform other duties as assigned to ensure the efficient and effective functioning of the department.