Demand Generation Manager for SMB at Prokeep

Prokeep is transforming from a communication platform to an Order Engine that powers the front-of-house for distributors. As part of this growth, the company is expanding its Marketing team to ensure a steady flow of leads in the SMB segment.

The Demand Generation Manager for SMB, reporting to the Vice President of Marketing, is responsible for generating new-logo pipeline for the SMB segment. This role involves building and executing campaigns across email, outbound SDR, and events, collaborating closely with Content Marketing, Sales, SDRs, and RevOps to drive results.

This is a hands-on position requiring 3 to 5 years of B2B SaaS demand generation or growth marketing experience. Ideal candidates write well, are comfortable with data, and enjoy working alongside Sales. Experience in wholesale distribution or construction is a plus.

Success in this role means consistently running campaigns across email and SDR outbound to drive SMB new-logo pipeline. You will quickly turn strategies and campaign ideas into live sends, plays, and events without missing any steps. The goal is to create a reliable engine that keeps SMB pipeline moving week over week.

Your Mission

• Build and run the SMB Marketing Playbook: a measurable plan across email, outbound SDR, and events aligned with SMB pipeline goals.
• Establish a full account-based marketing (ABM) motion for SMB using proven best practices and innovative ideas.
• Develop and execute plays in HubSpot and Unify, including workflows, sequences, segmentation, and targeting.
• Leverage AI to identify contacts and companies ready for sales calls or campaign messages.
• Write and refine campaign copy for SDR plays, marketing emails, and outbound sequences.
• Collaborate daily with the SDR Manager on lead flow and hand-off volume, incorporating feedback into future campaigns.
• Use performance data and A/B testing to determine what to scale, pause, or stop.
• Partner with Content Marketing, Sales, and RevOps to ensure campaigns have the necessary content, data, and routing.
• Manage the SMB campaign calendar and ensure all campaigns stay on schedule.
• Report weekly on pipeline generated by channel and campaign, highlighting what is working.
• Travel to Prokeep’s headquarters in New Orleans at least once a quarter, plus attend events as needed.