Demand Generation Manager

About Lillio: Lillio (formerly HiMama) is a mission-driven, Series B, private-equity backed company and a proud part of the Bain Double Impact portfolio. Recognized globally as an industry leader, Lillio was selected by Time Magazine as one of the world top EdTech companies. Our core mission is to empower early childhood educators through innovative, affordable software tools that improve child outcomes, streamline childcare operations, engage family members, and support professional growth. We serve as an authentic voice for the early childhood education (ECE) workforce, helping programs focus on what matters most for successful learning and development: relationships, play, and nurturing caregiving.

Position Overview

We are seeking a highly analytical, data-driven, and hands-on Demand Generation Manager to join our growing team under a permanent, full-time remote framework open exclusively to candidates based in Canada. Serving as a crucial driver of our inbound marketing engine and reporting directly into the marketing leadership team, you will step up to claim absolute channel acquisition, conversion strategy, and end-to-end inbound funnel performance accountability. Shifting completely away from legacy administrative text writing, low-stakes customer service ticketing, or passive agency management, you will run an active search engine marketing, lifecycle nurturing, and analytical pipeline laboratory—partnering closely with two internal marketers and our cross-functional B2B sales development cells. This position requires a performance marketing authority with 4+ years of experience who scales digital demand motions fluidly natively using SEO frameworks, deploys high-yield paid search (SEM) bids cleanly across target budgets, and analyzes cross-platform pipeline data confidently inside Salesforce and Marketo to maximize qualified lead handoffs.

Key Responsibilities

• Inbound Funnel Architecture Governance: Command the end-to-end inbound marketing funnel, deploying advanced search engine optimization and marketing tactics to drive high-intent MQLs and continuous pipeline expansion natively utilizing SEO strategies.
• Paid Search (SEM) Campaign Optimization: Plan, launch, and continuously refine paid search campaigns—owning bid management, keyword architecture, budget allocations, ad copy iterations, and custom landing page designs to meet strict ROAS and cost-per-lead (CPL) targets.
• SEO & GEO Platform Strategy: Architect comprehensive search engine and generative engine optimization (GEO) roadmaps, leading technical SEO site audits, keyword research, on-page structures, and content briefs to maximize organic traffic rankings.
• Conversion Rate Optimization (CRO): Lead website interface testing, continuously experimenting with layout messaging, customer onboarding offers, and user landing page experiences to maximize lead-to-pipeline conversion velocities.
• Marketo Workflow Automation: Build, scale, and manage automated email nurture streams, lead scoring matrices, and multi-step marketing workflows inside Marketo to safely guide prospective buyers through the sales funnel.
• Salesforce Data Hygiene & Attribution: Maintain clean lead recording databases and campaign records within Salesforce, tracking multi-touch attribution and collaborating alongside B2B sales teams to optimize the lead handoff pipeline.
• Funnel Metrics & Telemetry Reporting: Define, monitor, and report core performance indicators—including traffic spikes, cohort conversion rates, MQLs, SQLs, and closed-won revenue contributions—sharing tactical performance data with executive stakeholders.

Required Skills & Qualifications

• A minimum of 4+ years of professional history in demand generation, growth hacking, or performance marketing roles, with a direct preference for B2B SaaS software environments.
• Hands-On SEO & SEM Mastery: Proven, practical history launching and self-managing complex organic search engine optimization and paid search (Google/Bing Ads) marketing campaigns with visible lead-generation success.
• Applied, operational familiarity navigating Marketo for campaign construction, lead scoring infrastructure, and lifecycle automated workflows.
• Demonstrated experience leveraging Salesforce CRM data models, constructing pipeline reports, and evaluating attribution dashboards.
• Strong analytical and data-fluent strengths, demonstrating full comfort interpreting complex funnel metrics and using quantitative data to inform everyday campaign investments.
• Location Context: Position operates under remote geographic guidelines open exclusively to qualified marketing professionals residing permanently within Canada.

Preferred Strategic Indicators (Nice to Have)

• Previous experience building demand generation engines or lifecycle marketing funnels within the early childhood education, childcare, or SMB SaaS software verticals.
• Hands-on background in content marketing—including writing, editing, or briefing specialized copywriting cells to support organic acquisition loops.
• Familiarity with rapid A/B testing methodologies, multi-variate landing page experiments, or programmatic content distribution.

What We Offer

• Attractive Canadian Tech Salary Scale: A competitive annual base salary range of $110,000 - $135,000 CAD, calibrated precisely to your demand generation background.
• Absolute remote-first lifestyle freedom, allowing you to scale global EdTech platforms entirely from your optimized Canadian home office.
• Comprehensive corporate healthcare packages, encompassing rich Medical, Dental, and Vision insurance structures.
• Generous Paid Time Off plans, including structured allocations for vacation, personal mental health days, and paid community volunteer days.
• Dedicated avenues for continuous learning, professional mentorship, and corporate skill development.
• Active team-wide virtual social activities, success celebrations, and sponsored annual in-person company gatherings.