Demand Generation & ABM Manager
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About Astra
Astra is building mission-critical infrastructure for moving money at scale. Our platform processes billions in annual transaction volume with 99.9%+ uptime, powering real-time transfers, bank debits, card disbursements, and complex financial compliance systems. We provide APIs and automation tools that enable businesses to move money programmatically while maintaining strict regulatory requirements.
The Role
As Astra's first Demand Generation & ABM Manager, you will be at the center of how we bring our payments infrastructure to market. This is an opportunity to run integrated campaign strategy and execution in support of pipeline growth. You will own the planning, orchestration, and performance of campaigns built to generate pipeline for the business, across LinkedIn, email, ABM, and field.
You will translate our content, events, and product launches into cohesive, cross-channel campaigns that align marketing, sales, and customer goals. Drawing on an existing library of whitepapers, ebooks, and case studies, your focus will be turning what we've built into demand, and creating the campaign-level assets, ad copy, nurture sequences, and social posts, that carry those campaigns to market.
As the connective tissue across teams, you will make sure campaigns are tightly integrated, well-timed, and optimized for business impact. This role is perfect for someone with the marketing expertise to drive results today and the initiative to run campaigns independently, from plan to pipeline. You’ll take a goal, scope the approach, and run with it.
What You’ll Do
Campaign Strategy & Execution: Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline.
Account-Based Marketing: Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales.
Campaign Operations: Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting.
Pipeline Reporting: Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to guide where to invest next.
Content Activation: Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand.
Experimentation: Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't.
What We’re Looking For
Required Experience
3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company.
Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns.
Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert.
CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking.
Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales, not just working within an existing stack.
Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity.
Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines.
Experience working cross-functionally with sales to align campaigns to pipeline goals.
Why This Role Matters
Your work will generate the qualified pipeline that fuels Astra's growth and gives sales a steady flow of the right opportunities.
What We Offer
Competitive compensation with equity in a growing fintech company.
Remote-first culture with flexible working arrangements
Small team, big impact — your work directly supports Astra’s ability to scale responsibly
Professional growth in a high-impact role, with the autonomy to run demand and ABM and sharpen your craft as the function scales.
Mission-driven — build infrastructure that powers financial innovation while meeting the highest regulatory standards
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