Creative Strategist for DTC Ecommerce (US Based/Remote)

About the Role: Paired is a global staffing and recruiting agency connecting top-tier talent with great companies. We are looking for a highly analytical and creative Creative Strategist for a US-based DTC Ecommerce client to lead ad ideation and performance-driven content direction.

What You'll Do

• Develop creative briefs and ad angles for video and design teams.
• Write and refine high-converting ad copy based on buyer persona insights.
• Direct video production, including B-roll selection and script improvements.
• Test, validate, and iterate on ad angles (e.g., knee joint, finger joint, hip joint).
• Continuously optimize creatives based on performance data and insights.

What You Bring

• Expert-level copywriting skills for direct response ads.
• Strong understanding of buyer psychology and personas.
• Solid knowledge of media buying and ad performance metrics.
• Experience in video production direction and creating static ad concepts.
• Highly data-driven mindset to make decisions based on performance, not personal preference.

Benefits

• Fully remote working for a US company.
• Exposure to new technology and trends in a fast-paced, high-growth startup environment.
• Competitive salary and performance bonuses.
• High-impact role with direct influence on scaling the business.