Creative Strategist

Catch Creation

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Catch Creation (operating at catchcreation.com) is a full-service e-commerce incubator specializing in direct response advertising and end-to-end consumer experience solutions. Founded in 2018 by Ikho Choi and Matthew Squillace and headquartered in Brooklyn, New York, the company redefines traditional e-commerce by consolidating product development, marketing campaigns, and consumer engagement under one roof. Unlike fragmented agencies that outsource these functions, Catch Creation integrates every stage—from ideation to manufacturing to digital promotion—into a seamless, in-house workflow. This vertical integration ensures brands can launch products faster, optimize marketing spend with data-driven precision, and cultivate a cohesive customer journey from first touch to purchase. The approach appeals to direct-response marketers and DTC brands seeking scalability without sacrificing control. While funding details remain private, the company’s rapid growth and emphasis on operational efficiency position it as a standout player in the competitive e-commerce landscape.