Creative Director - Direct Response

About the Role: Marriage Reset (MM Coaching Limited) helps men save their marriages through results-oriented online coaching. We are looking for an experienced Creative Director (Copy-led) to co-lead the company's voice and messaging, owning copy and creative direction across all customer touchpoints.

What You'll Do

• Own messaging strategy and copy architecture across the funnel (cold traffic to conversion).
• Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, and email sequences.
• Brief and direct copywriters and video editors to execute at a high standard.
• Build and maintain the Brand Voice Playbook and own QA for all channels before publishing.
• Partner with Media Buyers to test and iterate based on performance data and voice-of-customer research.

What You Bring

• 7+ years of professional direct-response copywriting experience in high-ticket online education, coaching, or services.
• Proven track record of building $1M+ high-ticket funnels (book-a-call, webinar, VSL).
• Experience capturing and protecting a founder-led brand voice, along with strong analytical and QA skills.
• Proven ability to manage team members, conduct voice-of-customer research, and utilize AI tools to increase output.
• Bonus: First-hand experience with long-term marriage dynamics to write with nuance for the audience.

Benefits

• Rate of $5,000 - $10,000 per month as a full-time contractor (Limited Company / Sole Trader).
• Flexible schedule with availability during UK, Europe, or US business hours.
• Fully remote work flexibility (open to global candidates including Canada, UK, Brazil, and Mexico).