Creative Director (Copywriting & Concept Development)

About WongDoody

WongDoody, part of Infosys, is a global creative and digital marketing agency with over 2,000 colleagues across 22 design studios on four continents. In Germany, around 300 colleagues work across locations in Berlin, Stuttgart, Düsseldorf, and remotely. The agency specializes in Experience Design, Immersive Experiences, Influencer Marketing, and Digital Marketing. WongDoody collaborates with brands like dm, Otto, Porsche, Bosch, TRUMPF, and Mercedes-Benz, delivering user-centric strategies, brand presences, digital products, and influencer campaigns that integrate creativity, data, and media.

WongDoody combines deep industry expertise in FMCG, retail, automotive, mechanical engineering, and technology.

Local Benefits

• Flexible working hours and 100% overtime compensation
• Work from anywhere—home, office, or a mix
• Collaboration with strong brands and clients you believe in
• 30 days of vacation per year
• Access to Urban Sports Club
• Corporate benefits
• Nice people in welcoming teams

What You Can Expect

• Own the big idea for a digital-first world: Develop concepts, headlines, and communication platforms that start from digital thinking and extend across campaigns, brand communications, CRM, and OOH.
• Set the bar for language: Sharpen taglines, headlines, and copy across all work, and be the person the team turns to when a line isn’t good enough yet.
• Lead and win pitches: Shape distinctive creative territories for new business and existing accounts, and present them with conviction.
• Guide a creative team: Mentor copywriters and art directors through concept, refinement, and production with a clear point of view.
• Partner with strategy: Translate strategic thinking into ideas that are both culturally sharp and commercially relevant.
• Stay culturally switched on: Bring fresh reference points, tone, and craft into brand communication.
• Think ahead of the format: Know digital environments inside out, and bring a sharp, curious take on where technology—including AI—can push an idea further, without ever letting the tool replace the thinking.

What We’d Love to See

• A background in copywriting (ideally) or art direction, as long as the idea and the words come first.
• 8+ years of experience in creative direction or concept development at agencies or studios, with a track record of leading integrated, cross-channel campaigns.
• A portfolio built on strong ideas: headlines, campaign platforms, and communication concepts that hold up across touchpoints—not just polished executions.
• Experience leading and winning pitches, with confident, persuasive presentation skills.
• A natural mentor for copywriters and art directors.
• Fluent German is required, a very good level of English is appreciated.
• Clear, strategic thinking, and the instinct for what makes communication culturally relevant, not just correct.
• Genuine curiosity for what’s next: fluent in digital culture and platforms, and someone who sees GenAI and emerging tools as a creative sparring partner—applied with judgment, not by default.
• A strong point of view, brought with positivity, ambition, and empathy into every room.