Content Designer / Video Editor (AI Native)

The successful candidate will use AI tools to generate, edit, and enhance engaging video and visual content, primarily for Facebook advertising and organic social media.

This is not a traditional graphic design or basic video-editing position. The role requires someone who actively follows developments in generative AI, experiments with new creative technologies, and can turn ideas, products, and proven content trends into polished, sales-focused creative assets.

The key objective is to produce a consistent pipeline of high-quality content that captures attention, creates engagement, and supports product sales.

Key Responsibilities:

AI Content Creation

• Generate original video concepts and creative assets using leading AI video, image, voice, and editing tools.
• Use generative AI to create scenes, backgrounds, product environments, animations, voiceovers, and visual effects.
• Transform product information, images, and campaign ideas into engaging short-form video content.
• Combine AI-generated assets with traditional editing techniques to produce polished, brand-appropriate content.
• Experiment with new workflows and emerging AI capabilities to improve creative quality, production speed, and output.
• Maintain consistency in visual quality, tone, and brand presentation across all content.

Video Editing & Production

• Edit short-form videos for Facebook advertisements and organic social media channels.
• Produce strong opening hooks, clear product messaging, and effective calls to action.
• Add captions, transitions, music, voiceovers, motion graphics, and visual effects where appropriate.
• Reformat and adapt content for different placements, dimensions, and audience segments.
• Create multiple creative variations for testing, including alternative hooks, visuals, scripts, and calls to action.
• Ensure all final content is technically accurate, polished, and ready for publication.

Content Research & Creative Strategy

• Monitor current AI-content developments, social media formats, advertising trends, and creative techniques.
• Research successful content within relevant retail, ecommerce, personal wellness, and lifestyle categories.
• Identify high-performing creative approaches that can be ethically adapted to the client’s products and audiences.
• Build and maintain a library of creative references, hooks, concepts, and emerging content formats.
• Contribute fresh campaign and content ideas designed to increase engagement and generate sales.
• Recommend practical opportunities to use AI to improve creative output and production efficiency.

Advertising & Social Media Content

• Prioritize creative production for Facebook advertising and social media rather than general website design.
• Develop content that captures attention quickly and communicates a clear product benefit or campaign message.
• Work with the business to understand priority products, promotions, customer segments, and sales objectives.
• Review available performance feedback and use it to improve future creative assets.
• Refresh and iterate advertisements to reduce creative fatigue.
• Ensure content is suitable for the intended audience, platform, and placement.

Brand, Platform & Content Compliance

• Produce professional content appropriate for an adult lifestyle and personal wellness brand.
• Develop creative ways to promote products without relying on unnecessarily explicit imagery or language.
• Apply sound judgment when presenting sensitive or mature products.
• Understand and follow Meta and other social media platforms’ advertising and community requirements.
• Adapt concepts and visuals to reduce the risk of advertisement rejection or account restrictions.
• Check product claims, pricing, and promotional information carefully before content is published.
• Maintain confidentiality when handling campaign plans, customer information, and unreleased products.

Tools & Systems

• AI video-generation platforms such as Runway, Kling, Veo, Sora, or comparable tools.
• AI image-generation and enhancement platforms.
• Adobe Premiere Pro, After Effects, CapCut, or DaVinci Resolve.
• Adobe Photoshop, Illustrator, or Canva.
• AI voiceover, audio-generation, and captioning tools.
• Meta advertising and social media content platforms.
• Cloud-based file-management and collaboration systems.

The successful candidate should be confident using a combination of AI and traditional creative tools.