Consumer Insights Manager

We’re looking for a Consumer Insights Manager to lead the voice of the consumer at OLIPOP. This person will own the development and execution of consumer learning plans that inform key business areas like marketing campaigns, new product development, creative direction, and strategic planning, and will mentor colleagues on translating insights into action.

Responsibilities:

• Champion a consumer-first mindset across the marketing team and broader organization, mentoring colleagues on applying insights to strategic decisions
• Lead cross-functional and agency partnerships to embed the consumer perspective into briefs, business cases, and sales materials, advising stakeholders on insight-led tradeoffs
• Lead the design and execution of research projects that inform marketing and innovation decisions (e.g., concept testing, creative testing, sensory testing, etc.), developing specialized expertise across methodologies
• Own vendor relationships and day-to-day project management, from design to reporting, ensuring findings are translated into clear, actionable recommendations
• Drive internal reporting and presentations that track brand KPIs, such as household penetration, brand awareness, and campaign performance, proactively surfacing trends and implications for leadership
• Build and evolve OLIPOP’s consumer knowledge, research tools, and insights capabilities, serving as a resource and mentor to colleagues across functions
• Monitor industry trends, cultural shifts, and emerging consumer behaviors, translating them into recommendations that shape brand strategy and innovation

Requirements:

• 8+ years of experience in consumer insights, market research, or related roles, with demonstrated depth in a specialized research area (CPG experience preferred; beverage a plus)
• Highly collaborative, curious, and comfortable operating independently in a fast-paced, agile environment
• Advanced knowledge of both qualitative and quantitative research methods, with experience introducing new approaches to the function
• Strong organizational and project management skills – able to independently manage multiple complex projects and mentor others in prioritization
• Strong analytical skills – makes complex information simple and compelling for audiences at all levels, including senior leadership
• Experience writing and designing surveys to answer business questions, and comfortable advising others on research design
• Strategic thinker who connects consumer learning to business implications and influences functional strategy
• Proficiency with marketing mix modeling and DIY research tools
• Working knowledge of syndicated tools like Nielsen, SPINS, or Numerator preferred
• Track record of leading high-priority projects independently and mentoring or advising