Community Lifecycle Manager
Job Description
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Moderators are central to making Reddit’s communities thrive. We’re looking for a Community Lifecycle Manager to build programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community.
Reddit’s Community Lifecycle function is continuing to evolve, giving you the opportunity to strengthen its technical foundation and shape how the team scales its programs. You’ll partner with lifecycle strategists who lead audience strategy, value propositions, and messaging, while owning the channels, systems, and campaign operations that bring that strategy to life.
This is a hands-on individual contributor role. You’ll shape channel plans, build campaigns, and work through the data and technical details required to launch them across email, push notifications, and Reddit’s on-platform channels.
What you’ll do
- Own channel strategy and end-to-end campaign execution, including building, QA, launch, measurement, and optimization
- Build email campaigns in HubSpot and push campaigns using Reddit’s first-party tools
- Improve the data, segmentation, automation, and dynamic content capabilities that power moderator communications
- Design experiments using treatment and control groups, then translate results into iterative test plans
- Partner with lifecycle strategists to bring audience, messaging, and community growth strategies to market
- Work with Product, Engineering, and Data Science to improve existing tools and develop new ways to reach moderators
- Monitor campaign performance and email engagement health, troubleshoot technical issues, and maintain high-quality operations
- Establish the processes and technical standards needed to scale Reddit’s moderator lifecycle programs
What we’re looking for
- 7+ years of experience in lifecycle, email, growth, or marketing technology roles, with significant hands-on campaign execution experience
- Experience building multichannel lifecycle programs for B2C or B2B2C audiences
- Hands-on experience building and launching campaigns in HubSpot or a similar marketing platform
- An understanding of marketing data infrastructure and the ability to read and write basic SQL
- Experience with A/B testing, campaign measurement, and performance analysis
- Experience partnering with Product, Engineering, and Data Science teams
- Strong writing, editing, and communication skills
- A self-starter who can create structure, solve technical problems, and build from zero to one
- Familiarity with Reddit and a genuine community-first mindset
- Bonus points for HTML or CSS knowledge.
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Reddit is a social news and discussion website where users can share and discuss content on a wide range of topics. The platform is divided into thousands of communities, known as subreddits, each focused on a specific topic or interest. Users can submit content, such as links, images, and text posts, and engage with others through comments and votes. Reddit's algorithm uses the votes to rank content, making popular posts more visible to a wider audience. The company aims to provide a platform for users to share ideas, opinions, and experiences, and to facilitate discussions and connections between people with similar interests. With its large and active user base, Reddit has become a significant platform for social and cultural commentary, and has been used by companies and organizations to engage with their audiences and promote their brands.
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