Category Analyst

About OLIPOP: At OLIPOP, we are on a mission to positively impact consumer health at scale by reimagining soda. Launched in 2018, our functional and delicious sodas deliver 6 to 9 grams of plant-based fiber and only 2 to 5 grams of sugar. We are a fast-growing, remote-first brand grounded in humanistic values like empathy, transparency, and a shared commitment to building something with lasting impact.

Role Summary

We are searching for a Category Analyst to join our team and effectively deliver data-driven insights that build compelling business stories to increase sales and market share. In this role, you will partner cross-functionally to define business metrics, lead retail data analysis, and deliver structured dashboards that directly inform channel, assortment, and promotional decisions.

Key Responsibilities

• Syndicated Data Extraction: Leverage CPG specialized tracking engines (including SPINS and Nielsen) to isolate market insights and form clear category strategies.
• Performance Auditing: Provide deep‑dive analytics for key sales initiatives, analyzing retailer performances, SKU assortments, promotional metrics, voids, and new product launches.
• Sales Forecasting: Partner with category leadership to evaluate historical performance timelines, isolate distribution growth drivers, and model forward-looking opportunities.
• Cross-functional Consulting: Serve as an analytical consultant across internal Sales, Account Management, and Product teams to clarify business questions and prioritize data workflows based on macro revenue impact.
• Dashboard Management: Actively maintain weekly and monthly market health reports, distilling complex multi-state retail trends into actionable presentations.

Required Skills & Qualifications

• 3–5+ years of experience in Category, Sales, or Commercial analytics, ideally within the CPG (Consumer Packaged Goods) sector.
• Strong, provable dataset manipulation skills using Advanced Excel and PowerPoint.
• Direct operational experience navigating syndicated research tracking architectures (SPINS, Nielsen, or IRI).
• Demonstrated ability to structure raw metric datasets around complex business questions and clearly articulate technical tradeoffs (the 'so what').
• Strong project management, presentation, and communication mechanics to influence senior retail partners and internal leaders.
• High level of mathematical accuracy, organizational discipline, and a self-starter mindset comfortable inside high-growth environments.

Compensation & Perks

• Base Salary Range: $80,000 - $95,000 USD per year + Performance Bonuses.
• 100% remote working flexibility across the United States.
• Collaborative company culture featuring intentional team connection setups and interactive brand offsites.