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Monad
Marketing & Sales 7h ago

Business Marketing Specialist at Monad Foundation

Monad
United StatesUnited States
Full-time
Not Disclosed
Mid-Level

Job Description

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The Role

The Monad ecosystem is quickly growing as established crypto companies, financial institutions, fintechs, and technology companies look to launch products and build businesses onchain. This role is focused on translating that activity into compelling stories that show and share why businesses are choosing Monad, and the possibilities opened by building on the network.

As a Business Marketing Specialist, you will own co-marketing and collaborative go-to-market efforts with key integrations and deployments. You’ll work across the GTM and creative teams within the Monad Foundation, and liaise directly with external marketing and business teams to understand the opportunity and identify strong stories to develop and deliver high-quality campaigns.

This is a dynamic role that demands managing a high volume of complex external workstreams and a high degree of quality. You will own campaign design and delivery, from brief through launch, which includes crafting memorable messaging and building out case studies, among other creative content and activations.

What You Will Do

  • Be embedded within the GTM business and content teams to understand pipeline context, priorities, and opportunities for co-marketing amplification.

  • Maintain a clear view of upcoming launches, evaluate and prioritize opportunities based on expected impact. Determine where marketing can create the most value, decide the appropriate level of support, and translate those decisions into clear strategies.

  • Develop and own joint marketing campaigns. Identify key narratives; create social activations; write case studies and blogs; and own other programs that turn deployments into broader proof of Monad’s adoption, capabilities, and momentum.

  • Drive campaigns from start to finish, including managing timelines and execution across asset development and deliverables, legal and compliance reviews, launch sequencing, and follow-through across stakeholders.

  • Own campaign outcomes. Define upfront objectives and success metrics, track performance and results, and leverage learnings for go-forward programs.

Who You Are

  • You have 5+ years of experience in business marketing, partner marketing, or a related role ideally within crypto, financial services, or enterprise technology.

  • You understand the crypto ecosystem and can work credibly with both crypto-native companies and traditional businesses. Familiarity with DeFi, payments, stablecoins, tokenization, and financial infrastructure is a strong plus.

  • You have owned integrated or joint GTM campaigns involving external organizations, from initial planning phases through launch and measurement.

  • You are an excellent writer and editor. You can quickly understand a complex integration or business relationship, identify the strongest market-facing story, and turn that into clear content for sophisticated audiences.

  • You exercise strong judgment, are highly organized, and are comfortable running many concurrent workstreams.

  • You are high-agency and self-directed. You use AI and automation intelligently and can move work forward without significant oversight.

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Monad (developed by Monad Labs and supported by the Monad Foundation) is a highly disruptive, high-performance Layer-1 blockchain fundamentally designed to solve the scalability trilemma for the Ethereum Virtual Machine (EVM) ecosystem. Founded in 2022 by Keone Hon, Eunice Giarta, and James Hunsaker, and headquartered in New York City, the company operates as the ultimate next-generation infrastructure for decentralized applications. Under the hood, Monad completely rewrites the rules of blockchain execution—leveraging optimistic parallel execution, deferred consensus via MonadBFT, and a custom state database (MonadDB) to achieve a staggering 10,000 transactions per second (TPS) with 0.8-second finality and zero compromise on true decentralization. Their primary target audience spans aggressive DeFi protocols, Web3 gaming studios, and global dApp developers who desperately need to escape the crushing fees and latency of legacy chains while keeping 100% bytecode compatibility with familiar Ethereum tools like Solidity and MetaMask. What sets Monad apart in the fiercely competitive Layer-1 landscape is its massive institutional backing—raising nearly $250 million from titans like Paradigm and Dragonfly at a $3 billion valuation—and its ability to seamlessly scale massive consumer applications without forcing developers to learn a new tech stack.

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