Business Development Representative (BDR) - Mid-Market Auto Repair Groups

Steer offers a suite of software tools designed for automotive repair shops, combining essential software tools into a single, user-friendly, cost-effective platform. This allows shop owners to focus on core operations while automating marketing, customer retention, and scheduling. Steer began as an online directory for drivers to find mechanics and has since evolved into a comprehensive Customer Relationship Management (CRM) marketing suite, featuring text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and more. In August 2024, Steer acquired AutoOps, a leader in modern, intelligent scheduling software for auto repair shops, enabling seamless scheduling through shop websites and Google Business Profiles.

About the Role

Steer is seeking a Business Development Representative to drive outbound growth and scale their efforts into the mid-market segment. This role targets multi-location, full-service auto repair groups operating 4 or more shops. The ideal candidate will identify and develop opportunities with growing repair groups, engage multiple stakeholders, and guide prospects through a longer, consultative sales process—unlike traditional single-shop deals.

This is an active, outbound-focused role. You’ll create opportunities from scratch, navigate complex organizations with multiple decision-makers, and craft messaging tailored to owners and operators of growing, intricate businesses. Steer values skill development, career advancement, and talent retention, making it an ideal environment for those who thrive in high-growth, collaborative settings.

This is a fully remote role for US-based candidates.

Compensation: $65,000 base + $25,000–$35,000 variable (Total OTE: $90,000–$100,000)

You Are

• A self-starter with intrinsic motivation, a results-oriented mindset, and comfort in high-volume, outbound environments.
• Empathetic and professional, with a genuine desire to help business owners and operators achieve their goals.
• Resilient and persistent, maintaining a positive attitude despite rejection and using setbacks as growth opportunities.
• A strong communicator, possessing a growth mindset and the ability to build rapport with multiple stakeholders.
• Organized and disciplined, dependable in meeting deadlines and managing long, multi-touch sales cycles.
• Coachable, enthusiastic, open to feedback, and committed to continuous improvement.

You Will

• Drive outbound growth by conducting high-volume calls and outreach to identify and engage decision-makers and economic buyers at multi-location auto repair groups.
• Navigate complex organizations, building relationships with multiple stakeholders, from shop leadership to regional or ownership-level decision-makers.
• Master the product by developing a deep understanding of Steer’s SaaS platform and its features to deliver compelling online product demos.
• Employ a consultative selling approach to understand prospects’ needs and tailor presentations to their specific pain points.
• Maintain meticulous CRM records of sales activities and customer interactions to ensure accurate forecasting across longer sales cycles.
• Qualify opportunities and collaborate closely with the mid-market sales team on strategy and deal progression.

You Have

Must Have:

• BDR or SDR experience, ideally including outbound prospecting into organizations with multiple decision-makers.
• A proven track record of meeting or exceeding sales quotas and activity metrics.
• Excellent verbal and written communication skills, with comfort in phone-based outreach.
• Experience performing product demonstrations and consultations.

Nice to Have:

• Familiarity with the automotive industry, home services, or blue-collar sectors.
• Experience prospecting into franchise, multi-unit, or multi-location businesses.
• A background in SaaS sales or working in a high-growth startup environment.
• Experience using CRM tools (like HubSpot or Salesforce) to manage opportunities.

Interview Process

1. Initial Screen (Lead Recruiter) – 30 minutes
2. Hiring Manager Interview (Sales Manager) – 30 minutes
3. Leadership Interview (CRO) – 30 minutes
4. Reference Checks

Note: Completion of the Wonderlic Assessment is required before the end of the process (takes 20–30 minutes).

We Offer

• 100% remote working
• 100% employer-paid medical insurance
• Flexible PTO with a 15-day minimum
• FSA & HSA
• Equity package
• Generous parental leave
• 401(k)
• Growth & Learning Stipend
• WFH Equipment (for your home setup)
• A collaborative, high-ownership culture with opportunities for career development