Brand Designer (Freelance) for Tendem Project

Mindrift is seeking a highly skilled Brand Designer to join the Tendem project and create strong visual identities for real-world brands and products. In this role, you’ll apply your expertise in brand strategy, visual identity, and design systems to craft cohesive, modern, and impactful brand assets. This part-time remote opportunity is ideal for creative professionals with hands-on experience in brand asset creation, visual identity development, and maintaining brand consistency.

The Role

This is a freelance role focused on brand asset creation, visual identity, and brand consistency. You will serve as the architect of the brand identity, modernizing aesthetics and ensuring all visual touchpoints remain cohesive across various mediums using industry-standard design tools.

Key Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes.
• Create, systematically organize, and deliver variations of core brand elements.
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits.
• Build scalable, long-lasting visual systems aligned with modern design standards.
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across digital and print mediums.

Requirements

• Experience: At least 2 years in brand design, graphic design, art direction, or visual communications. A Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, or related fields is a plus.
• Portfolio: A strong portfolio showcasing brand identity creation, logo design, and comprehensive brand guidelines. Must demonstrate expertise in translating brand DNA across digital and print mediums.
• Technical Skills:
• Expertise in building scalable logos, color palettes, and typography systems.
• Deep proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for managing core design assets.
• Proven ability to adapt brand elements across social media kits, pitch decks, and print materials.
• Strong organizational skills for developing brand guidelines and structured asset libraries.
• Additional:
• A strategic, detail-oriented mindset focused on long-term brand equity.
• Self-directed work ethic with independent troubleshooting and high-quality asset delivery.
• Portfolio must include branding work (logos, identity systems, guidelines).
• English proficiency: Upper-intermediate (B2) or above.