Brand Designer (Freelance) for Tendem Project

Mindrift is seeking a highly skilled Brand Designer to join the Tendem project and create strong visual identities for real-world brands and products. In this role, you will apply your expertise in brand strategy, visual identity, and design systems to craft cohesive, modern, and impactful brand assets.

About the Role

This is a freelance role focused on brand asset creation, visual identity, and brand consistency. You will serve as the architect of the brand identity, modernizing aesthetics and ensuring all visual touchpoints remain cohesive across various mediums using industry-standard design tools.

Key Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes.
• Create, systematically organize, and deliver variations of core brand elements.
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits.
• Build scalable, long-lasting visual systems that align with modern design standards.
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across digital and print mediums.

Requirements

• Experience: At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable.
• A Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or related fields is a plus.
• A strong portfolio showcasing branding work (logos, identity systems, guidelines) is required.

A strategic, detail-obsessed approach and the ability to work independently to build long-lasting visual systems are essential.

• Technical Skills:
• Brand Identity Creation: Expertise in building scalable logos, distinct color palettes, and typography systems.
• Design Tools: Proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for managing core design assets.
• Cross-Medium Adaptation: Ability to translate brand DNA across digital and print formats.
• Brand System Architecture: Strong organizational skills to develop clear brand guidelines and structured asset libraries.

• Strategic, detail-obsessed mindset focused on long-term brand equity.
• Strong dedication to visual consistency and acting as a brand gatekeeper.
• Self-directed work ethic with independent troubleshooting and high-quality asset delivery.
• English proficiency: Upper-intermediate (B2) or above.