Brand Designer (Freelance) for Tendem Project

Mindrift is seeking a highly skilled Brand Designer to join the Tendem project and create strong visual identities for real-world brands and products. In this role, you’ll apply your expertise in brand strategy, visual identity, and design systems to craft cohesive, modern, and impactful brand assets. This part-time remote opportunity is ideal for creative professionals with hands-on experience in brand asset creation, visual identity development, and maintaining brand consistency.

About the Role

This is a freelance role focused on brand asset creation, visual identity, and brand consistency. You will serve as the architect of the brand identity, modernizing aesthetics and ensuring all visual touchpoints align across various mediums using industry-standard design tools.

Key Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes.
• Create, systematically organize, and deliver variations of core brand elements.
• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks and social media kits.
• Build scalable, long-lasting visual systems that align with modern design standards.
• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums.

Requirements

• Experience: At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable. A Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or related fields is a plus.
• Portfolio: A strong portfolio heavily focused on brand identity creation, logo design, and comprehensive brand guidelines. Specialists must demonstrate a deep understanding of how core branding translates seamlessly across digital and print mediums.
• Technical Skills:
  • Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems.
  • Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting and managing core design assets.
  • Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits to corporate pitch decks and print materials.
  • Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries.
• Additional Requirements:
  • A strategic, detail-obsessed mindset focused on long-term brand equity.
  • Strong dedication to visual consistency and functioning as a true brand gatekeeper.
  • Self-directed work ethic with the ability to troubleshoot independently and deliver high-quality assets.
  • Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV.
  • English proficiency: Upper-intermediate (B2) or above (required).

Project time expectations are approximately 10–20 hours per week during active phases.