Brand Designer (Digital) - Contract Engagement

Cloaked is a consumer privacy and identity platform dedicated to giving people control over their personal data. They enable users to generate unlimited identities—masked emails, phone numbers, and payment cards—scrub their information from data-broker sites, and protect themselves from spam, scams, and breaches, all within one app. Backed by a $375M Series B funding round, Cloaked has already protected 10M+ identities and removed 1B+ records from data brokers.

About the Role

We are seeking a Brand Designer (Digital) to lead brand and visual design for Cloaked’s white-glove protection offering—a concierge-led service tailored for high-net-worth individuals, family offices, and top executives who prefer dedicated protection over self-serve.

This offering has its own distinct identity, separate from the core consumer product. It is designed to be premium, understated, and built to earn trust with an audience that expects sophistication. You will oversee every visual element a client encounters, from onboarding experiences to physical materials delivered to their door, while stewarding the visual system that unifies it. You will work directly with the lead of this offering.

This is a four-to-six-month contract engagement with the potential to transition to a full-time role for the right candidate.

Key Responsibilities

Build the Visual System

• Develop and maintain the brand system—including typography, color palette, logo and lockups, photography, and layout language—to ensure it conveys authority and premium quality while avoiding flashiness.
• Create and update brand guidelines as a living reference for the team.

Design the Client Experience

• Design client-facing onboarding sessions, including Figma presentations, screen recordings, and animations that make the concierge journey intuitive and seamless.
• Explore and design product-interface concepts, such as UI mockups, onboarding flows, interactive tutorials, and on-screen moments featured in client presentations.

Create Physical Artifacts

• Design high-touch collateral like leather-bound folders with foil-stamped logos, printed briefs and dossier presentations, and QR-to-digital experiences that bridge print and app interactions.
• Design intentional, on-brand merchandise for clients and events, focusing on pieces that reinforce positioning rather than generic merch.

Collaborate with the Team

• Meet weekly with the lead to review progress and set priorities.

Required Skills and Experience

• A portfolio showcasing brand systems you’ve built or significantly shaped, not just applied.
• Strong typographic judgment and a clear perspective on what conveys premium quality versus what feels loud.
• Proficiency in Figma, including presentation and prototyping capabilities.
• Motion and animation skills to effectively communicate product flows.
• Experience with print production, including preparing files for high-quality printing.
• Comfort designing UI, even if it’s not your primary focus.
• Experience working independently as a contractor with minimal art direction.

Nice-to-Have Skills

• Experience working with luxury, private banking, high-end hospitality, or other high-net-worth audiences.
• Specialized print experience, such as foil stamping, embossing, bookbinding, or bespoke packaging.
• Experience designing sub-brands that complement a parent brand without competing with it.
• Exposure to security, privacy, or identity products.
• Merchandise and physical product design experience.
• A background working in a startup or high-growth environment.

Preferred Traits

• Self-starters who take ownership and proactively seek ways to improve processes.
• Restraint in design—this audience is sophisticated and can detect when something is overly aggressive.
• Comfort with ambiguity and shifting priorities, moving forward even with incomplete context.
• A pragmatic focus on shipping and iterating rather than perfecting in isolation.
• Strong communication skills, with the ability to explain design decisions clearly.
• Genuine care for craft, including attention to small details.