Brand Ambassador

Overview:

As a Brand Ambassador, you’ll be the face of our brands in the field — engaging with consumers, dispensary staff, and retail partners to bring our products to life. This hands-on role focuses on building authentic connections, driving brand awareness, supporting promotions and pop-up events, and ensuring a memorable experience at every touchpoint. It’s an exciting opportunity for someone who’s passionate about cannabis, thrives in social environments, and wants to play a direct role in shaping how our brands show up in a dynamic, competitive market.

Responsibilities:

• Conduct in-store services, including event demos, trainings, and Patient Appreciation Days (PADs) at client dispensaries.
• Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers.
• Capture high-quality video and photo content during events to enhance social media presence and engagement.
• Drive product sales during demos through direct education of budtenders and customers.
• Execute visual merchandising checks in accordance with approved planograms and brand standards, ensuring consistency and quality across all partner dispensaries.
• Lead budtender training sessions to increase product knowledge and administer assessments as needed.
• Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies.
• Support small scale brand activations and in-store moments, executing with precision and alignment to established brand guidelines.
• Complete standardized event recaps via Monday.com following every activation, including photos, notes, and key outcomes.
• Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date.
• Collaborate closely with the Brand Coordinator, marketing, and sales teams to ensure seamless alignment on field execution, merchandising, reporting, and promotional strategies.
• Identify and recommend opportunities for local community engagement such as events, festivals, or collaborations that align with the brand’s culture and audience.

Qualifications & Requirements:

• High School diploma or GED required.
• 2+ years of experience in marketing, sales, or event promotions, with cannabis industry experience preferred.
• Strong knowledge of cannabis products, their effects, chemistry, and market trends.
• Exceptional verbal and written communication skills, with the ability to present information clearly to diverse audiences.
• Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment.
• Strong ability to engage with consumers and budtenders to effectively drive sales and meet marketing objectives.
• Ability to track, measure, and communicate performance metrics such as sales impact, store engagement, and content captured to demonstrate field success and support marketing KPIs.
• Ability to work autonomously while also being a collaborative team player, building strong relationships across departments.
• Proficiency with basic computer programs, such as Microsoft Office and Google Suite, and familiarity with social media platforms for content sharing.
• A passion for delivering outstanding customer service, with a positive attitude and enthusiasm for driving results.
• Strong work ethic, punctuality, and reliability, with a commitment to upholding brand standards.
• Must be willing to travel frequently throughout an assigned territory and have a flexible schedule to work events that sometimes fall on evenings and weekends.

Physical Requirements:

• Ability to lift up to 50 pounds and navigate various events and dispensary environments.