Associate Director - Sales, SMB

About the Role: Sprinto is an AI-native GRC platform helping 3,000+ customers manage risks and audits. We are hiring an Associate Director to own our SMB segment across India and APAC. This is a segment leadership role where you will be responsible for the strategy, the sales motion, and the team that executes it. We value a field-first culture where leaders build real relationships face-to-face to drive conversion.

What You'll Do

• Drive Pipeline via Field Presence: Own the in-person sales motion for India and APAC, modeling a field-first culture and building a strong network of SMB decision-makers.
• Build Segment Playbooks: Design full-funnel pipeline strategies across outbound, field, and inbound channels, documenting them for scalable execution.
• Develop Leaders: Coach Team Leads (TLs) from strong operators into strategic leaders who can manage their pods independently.
• Segment Strategy: Set the 2-3 year direction for SMB in the region, defining success metrics and managing leading indicators.
• Cross-functional Collaboration: Partner with Marketing, Finance, Product, and Ops to drive integrated business outcomes.

What You Bring

• 8+ years in B2B SaaS sales, with at least 4 years in a leadership role owning a specific region or segment.
• Experience selling technical solutions (compliance, security, infrastructure) to CTO, CISO, or Head of Engineering buyers.
• A "field seller" heart with a proven track record of building pipelines through in-person relationships.
• A strong network of SMB decision-makers in India (CTOs, CISOs) ready to be activated.
• Experience building repeatable sales motions and coaching operators into leaders.
• Location requirement: Based in Bengaluru, Mumbai, Delhi, or Hyderabad with a willingness to travel significantly.

Benefits

• Remote-first culture: Work from your home, a cafe, or the hills.
• Annual co-working allowance (INR 14,000) and workspace setup stipend (INR 35,000).
• Learning & Development: USD 1,000 annual budget to level up your skills.
• Health & Safety: Medical insurance (up to INR 10 lakh), accident protection, and life insurance (3x annual salary).
• Unlimited leaves policy focusing on results rather than hours worked.