Associate Creative Director
Job Description
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What we are looking for
We’re looking for an Associate Creative Director with a flair for conceptual work and a strong focus on design and visual storytelling. You understand the power of creative ideas, you can bring your own, build on the thinking of others, and articulate it all with your craft, turning ideas into exciting, memorable work.
You can get the best out of a creative brief, think beyond traditional B2B assets, and make the visuals and messaging sing together. You own projects end-to-end, shape the creative direction, build client relationships, and bring others with you - working with passion, flair, and intuition. You don’t wait to be asked; you drive the work, expanding on the thinking and bringing it to life in ways that inspire your team and excite clients.
You’ll be part of a team hungry to do great work in B2B. Ads, campaigns, brands, stories - you’ll work across it all, solving problems creatively while ensuring every idea reaches its full potential in production. You know how a creative studio operates and can lead and inspire others, helping ideas flourish without micromanaging.
You believe B2B work should be just as powerful, imaginative, and award-worthy as B2C, and you’re motivated by the chance to help shape the overall creative strategy. Confident, decisive, and strategic - you get things done through the work, bringing ideas to life in ways that make a real impact.
What you will do:
- You will work day-to-day, side-by-side with a multidisciplinary team, including designers, art directors, writers, strategists and media specialists.
- You’ll hold client relationships through the lens of creativity, understanding, interpreting and helping them shape their ideas and goals into something the creative team can build.
- You’ll help guide and oversee the direction of projects in partnership with a Creative Director balancing when to challenge and when to deliver.
- Lead creative projects from ideation to execution. Hold client relationships from a creative standpoint — presenting work, leading conversations, and offering creative input.
- Be able to distil (sometimes very) complex information into simple benefits.
- You’ll lead by example with an eye for detail, showing the team and clients what great quality work looks like.
- You’ll make one half of an excellent visual-verbal pairing on conceptual work. Happy to pitch headlines and appreciative when writers suggest visual ideas.
- You’ll take a reasonably strategic approach. You’re someone who looks at a client’s challenges in the round, and you don’t switch off at talk of 'funnels', 'personas', and 'go-to-market'.
- Craft quality, bold, original concepts, and deliver them across a range of B2B communications from brand awareness campaigns to account-based marketing.
- Own your ideas and advocate for them, with a willingness to flex as required.
Generate ideas that:
- Are surprising and differentiating while still being relevant for the target audience
- Express the client proposition
- Are easy to understand and simply expressed
- Interact thoughtfully and playfully with copy
Lead creative work that:
- Uses wit, intelligence and lateral thinking
- Takes complex business offerings and translates them into feelings
- Is distinctive, inviting and easy to understand
- Is appropriate to the audience, the medium and conforms to brand requirements
- Fits, evolves and artfully re-directs brands
Requirements
Who you are:
- You’re interested in technology, the role it plays in everyday life and you have an opinion on AI.
- You appreciate the importance of processes and systems and will understand that sometimes we must bend the process to meet the needs of the work and our people.
- You’ll see the bigger picture and want to use your talent to build with creativity, not just deliver on what’s in front of you.
- You’re a team player and see collaboration as a superpower.
What you will need:
- 7+ years’ experience in a design-based creative role (Agency experience preferred but not essential)
- A portfolio of work that shows your thinking and craft (which we will treat with discretion).
- An eye for detail—you set high standards for your work and expect the same of others.
- Experience of working in B2B marketing is great, but B2C works too.
- A collaborative spirit and the confidence to own the room — with colleagues and clients alike.
- The ability to simplify the complex and make it impactful.
- Comfort switching between big conceptual thinking and day-to-day content — and doing both well.
- A keen sense of how creativity shows up across different platforms — and what makes ideas stick.
- A mastery of creative programs including the Adobe Suite, proficiency in telling stories and selling in ideas with Microsoft PowerPoint, experience with animation and AI programs a plus.
Benefits
What we offer in return
- Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
- Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team.
- 4% 401(k) contribution with no vesting period: We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well.
- Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.
- Sick leave (15 days annually): Illnesses are taken seriously at tmp. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work.
- Holiday shutdown (December 26th - 29th): As the whole company shuts down for a few days, you can celebrate the holidays with loved ones.
- Parental leave:
- Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
- Secondary caregiver: 12 weeks full pay
- Access to Unmind: Our well-being platform, including access to therapists and coaches
- Employer-funded life, AD&D & disability insurance: tmp offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need.
- Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team.
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tmp (operating at tmpb2b.com) is a global B2B marketing agency engineered for helping brands achieve marketing coherence by integrating brand building with demand generation. Headquartered in London, tmp specializes in delivering award-winning creative, strategy, and media services tailored for B2B technology, SaaS, telecom, and professional services sectors. The agency, formerly known as The Marketing Practice, addresses the challenge of fragmented marketing efforts by offering a unified approach that connects brand strategy with measurable revenue outcomes. Under the hood, tmp provides services such as lead generation, demand generation, inbound marketing, and B2B marketing strategy, enabling clients to drive scalable growth and align marketing efforts with business objectives. With a global network of teams, tmp serves some of the biggest brands in the industry, delivering data-driven and creative solutions to complex marketing challenges.
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