ASO Specialist (Mobile Growth) at Inkitt

What You'll Do:

Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar, and Ironblood on iOS and Android, and set priorities and testing cadence for each market.

• Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank.
• Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market.
• Build Custom Product Pages and Custom Store Listings for different intents and audiences.
• Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring.
• Lead localization and geo-segmented testing so each app feels native in every region.
• Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes.
• Own ASO reporting and turn the numbers into clear priorities for the team and leadership.

What You'll Bring:

• 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume.
• A track record of improving store conversion, keyword rankings, and average rating through structured experiments.
• Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, preview videos, and feature graphics.
• Deep keyword research and metadata experience, including how you measure impact and how often you iterate.
• Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking.
• Experience improving review prompts and running review replies at scale.
• Experience winning store features through editorial relationships and strong promotional assets.
• Global ASO experience: localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing and rollout.
• Multi-language copywriting skills and familiarity with locale constraints, such as German and French text length.
• Comfort with spreadsheets, A/B testing frameworks, and writing crisp hypotheses.
• Familiarity with MMPs (Adjust, AppsFlyer) and SKAN.
• Experience with subscription funnels and pricing or plan messaging tests.
• Basic video and design skills to iterate on assets quickly.
• Clear communication and project management across teams and time zones.

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data-driven
• Quick to action
• A high-functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company