Ads Creative Strategist

The Ads Creative Strategist is responsible for providing clients with top-quality creative media, including researching and engaging with potential content creators while staying updated on TikTok and Instagram Reels trends.

This role requires developing a deep understanding of each client’s brand, values, customer avatars, and specific requirements to create detailed script briefs for chosen content creators. These briefs must align with brand guidelines and include full video footage concepts for the creative campaign.

The Ads Creative Strategist will also liaise with potential content creators to assemble teams for projects and perform quality control on received content to ensure it meets guidelines.

Mission Statement:

The primary mission is to ensure the highest quality creative ads for clients by understanding their unique needs, brand voice, values, and messaging, while staying informed about evolving trends.

You’ll collaborate closely with content creators of your choice, managing outreach, communication, and project alignment. Direct client communication may also be required.

General Responsibilities:

• Strategizing script briefs based on current TikTok and Instagram Reels trends.
• Preparing detailed script briefs for content creators, including B-roll footage requirements.
• Researching content creators to align with each brand’s customer avatar goals.
• Communicating with potential content creators about project scope.
• Ensuring the quality of video ad variations.
• Selecting and coordinating content creators for each project.
• Quality-checking content provided by creators.
• Providing feedback on received content.
• Monitoring ongoing TikTok and Reels trends.
• Assisting with additional tasks as directed by the Product Manager.

Requirements:

The ideal candidate will have a creative mindset and a strong grasp of social media trends and algorithms, particularly on TikTok and Instagram Reels. You must be able to identify and strategize for diverse customer avatars’ pain points across various niches.

Excellent communication skills are essential for interacting with content creators, the creative team, and clients. Strong organizational, time management, and planning skills are also required.

Key Requirements:

• Proven experience creating engaging content across multiple niches.
• Demonstrable knowledge of social media trends, with a focus on TikTok and Instagram Reels.
• Strong interpersonal skills for clear communication with creators, colleagues, and clients.
• Ability to develop creative concepts based on current and emerging trends.
• Strong presentation, organizational, time management, and interpersonal skills for timely, high-quality work.
• High accountability, responsiveness, and deadline adherence.
• Excellent problem-solving, critical thinking, and analytical skills.
• Growth and results-driven mindset with the ability to handle constructive criticism.
• Remote work experience is a significant advantage.
• Experience working autonomously and managing time effectively.
• Availability and responsiveness during office hours (Mondays to Fridays, 3-6 PM BCN time).
• Stable internet connection, laptop/PC, and ability to attend virtual meetings.
• Fluent verbal and written communication skills in English.
• Open to receiving and providing constructive feedback.