Wurl

Wurl (operating at wurl.com) is a connected TV (CTV) infrastructure platform engineered for seamless content distribution, monetization, and advertising. Founded in 2010 and headquartered in Palo Alto, California, Wurl bridges the gap between publishers, streamers, and advertisers in an era where traditional TV is evolving into on-demand, data-driven viewing. Under the hood, Wurl’s technology enables real-time content delivery, precise audience targeting, and dynamic ad insertion across connected devices, ensuring seamless experiences for viewers while maximizing revenue for creators. This allows content publishers and streamers to reach millions of global viewers, boost engagement, and monetize their platforms efficiently. Backed by $14 million in funding across three rounds (per GetLatka) and $6.1 million in funding (per RocketReach), Wurl operates as a subsidiary of AppLovin, leveraging its parent company’s expertise in mobile and digital advertising to dominate the CTV landscape.