Whatnot is a live streaming e-commerce platform that allows users to buy and sell new and used items in real-time. The company's mission is to make buying and selling online more engaging, social, and fun. With a focus on community building and interactive experiences, Whatnot has created a unique platform that combines elements of social media, online marketplaces, and live streaming. The platform enables sellers to showcase their products through live videos, allowing buyers to interact with them in real-time, ask questions, and make purchases on the spot. Whatnot's platform also includes features such as live auctions, product showcases, and social sharing, making it an exciting and dynamic way to shop online. The company has gained popularity among users looking for a more immersive and social online shopping experience. With its innovative approach to e-commerce, Whatnot is poised to revolutionize the way people buy and sell online.