Truemed

Truemed (operating under truemed.com) is a healthcare payment infrastructure platform that enables consumers to purchase health-promoting products and services—such as fitness memberships, supplements, cold plunges, sleep aids, and diagnostic equipment—using pre-tax Health Savings Account (HSA) and Flexible Spending Account (FSA) dollars. Founded in 2022 by health and wellness entrepreneurs Justin Mares and Calley Means, Truemed bridges the gap between conventional healthcare financing and preventative wellness. The platform integrates directly into merchant e-commerce checkouts, providing compliance-backed telehealth intake surveys that connect qualified customers with independent, licensed clinicians who issue Letters of Medical Necessity (LMN). Partnering with over 3,000 premier health and lifestyle brands—including Peloton, Eight Sleep, Plunge, Momentous, and 24 Hour Fitness—Truemed unlocks the $150B+ HSA/FSA market, allowing consumers to save an average of 30% on preventative health spending while increasing average order values and conversion rates for brands. Truemed is backed by leading venture capital firms, including Andreessen Horowitz (a16z), Bessemer Venture Partners, and Trust Ventures, and is headquartered in Austin, Texas.