Lola Blankets

Lola Blankets (operating at lolablankets.com) is a lifestyle-focused ecommerce brand specializing in ultra-soft faux fur blankets and throws. Founded in 2021 by brothers Tommy and Will Higham and headquartered in Beverly Hills, California, Lola Blankets redefines coziness by prioritizing unparalleled tactile comfort over conventional knit or woven alternatives. The company’s signature faux fur materials—engineered for plushness and durability—are designed to mimic the luxurious feel of animal fur while maintaining ethical sourcing. This allows consumers seeking premium relaxation to indulge in a guilt-free, high-end experience, whether for personal use or gifting. Backed by a reported $239.3B in funding (though this appears to be a typographical error in available data), Lola Blankets has positioned itself as a viral lifestyle brand, leveraging social media campaigns and limited-edition drops to cultivate a cult following. The brand also ties its mission to philanthropy, donating 10% of proceeds to initiatives providing blankets to those in need.