EDO, widely known as "The TV Outcomes Company," is an advanced data measurement and advertising analytics platform founded in 2015. The company specializes in measuring the true business impact of Convergent TV advertising across both linear and streaming platforms. EDO utilizes proprietary decision science and vertical AI to connect TV ad exposures directly to immediate, ad-driven consumer behaviors—such as online searches and website visits—that are proven predictors of future sales. By providing real-time, investment-grade data, deep competitive intelligence, and predictive engagement signals, EDO empowers modern marketers, major TV networks, and ad agencies to optimize their creative performance, maximize media ROI, and make smarter programmatic buying decisions.
