Birch

Birch (formerly Revealbot) is a highly sophisticated, enterprise-grade ad automation and performance marketing platform fundamentally designed to help agencies and e-commerce brands scale their advertising efforts. Founded in 2016 by Mikhail Trofimov and Iskander Musaev, and headquartered in New York City with a major hub in Barcelona, the company recently rebranded to Birch to emphasize the intersection of data-driven efficiency and creative insights. Under the hood, Birch empowers marketers with a highly flexible rule-based engine that executes automated actions every 15 minutes, bypassing the limitations of native ad managers. The platform seamlessly integrates with major channels—including Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat—to enable bulk ad creation, granular tracking, metric-to-metric comparisons, and white-labeled reporting. Their primary target audience spans aggressive growth marketers, digital agencies, and major e-commerce brands who desperately need to manage high-volume campaigns without the friction of manual oversight. What sets Birch apart in the fiercely competitive AdTech space is its sheer scale and battle-tested reliability; currently managing over $2 billion in annual ad spend across 15,000 connected ad accounts while executing 240 million automated actions per year, completely transforming how modern performance marketing teams optimize their ROAS.