air up

air up (operating at shop.air-up.com) is a consumer goods company specializing in innovative hydration solutions. Founded in 2018 by five founders in Munich, Germany, air up reimagines the traditional water bottle by infusing beverages with natural flavors through scent-based technology—eliminating the need for sugar, additives, or artificial ingredients. Under the hood, the company’s signature Scentaste pods release aromatic compounds into water, creating a fruity taste experience without altering the liquid’s composition. This allows health-conscious consumers to enjoy flavorful hydration on-the-go, catering to those seeking cleaner alternatives to sugary drinks. With a presence in over 11 countries and a customer base in the millions, air up has raised approximately **$70.7 million** across four funding rounds, including a Series B in 2021, positioning itself as a disruptor in the functional beverage market.