Web UX Designer 3

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) technologies to maintain an efficient, fair and transparent hiring process. Our hiring process is never completely automated, and uses AI in conjunction with our recruiting professionals.

About the job

We are actively recruiting for this role to fill an existing vacancy. This position is needed to join Twilio’s Web Experience team as a UX Designer specialized in Adobe Experience Manager (AEM) component creation, design, and usability. You’ll design composable, reusable component patterns and author-friendly experiences that let UI, marketing, and content teams build pages quickly and accurately. You’ll define interaction design and detailed specs, optimize AEM authoring and governance, and create experiment-ready variants for A/B and multivariate testing, without implementing experiments.

Responsibilities

• Serve as the UX POC with stakeholders, gather requirements, and communicate complex design clearly and persuasively to these stakeholders, while leading production projects to completion
• Design and document AEM components end-to-end: Define use cases, content models, composability rules, and constraints; Create user flows, wireframes, prototypes, and detailed interaction specs (states, errors, keyboard/focus, responsiveness); Specify authoring dialogs, fields, validations, defaults, and inline guidance to improve authoring ease
• Produce complete specification packages: Annotated designs, redlines, acceptance criteria; Accessibility requirements and performance considerations
• Design for composability and scalability: Establish component variants, configurations, and policies to reduce bespoke builds; Ensure compatibility with templates, fragments, and localization workflows
• Optimize the AEM authoring experience: Conduct author usability checks; iterate on dialogs and help content; Assist with the creation of authoring guides, playbooks, and component documentation
• Design A/B and multivariate test variants; Review experiment results with analysts and iterate to improve conversion for our CRO initiative
• Work with Web Engineering to translate specs into AEM Core Component extensions; partner with Brand/UI and Content to ensure fidelity and scalability

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 3 to 5+ years designing CMS-driven web experiences; strong AEM experience preferred
• Expertise in interaction design, component-driven UX, and systems thinking (variants, states, patterns, responsiveness)
• Ability to write clear component specs: structure, behaviors, states, validations, accessibility, analytics/data layer, and test variants
• Deep familiarity with AEM Core Components, editable templates, policies, UX patterns, content/experience fragments, and authoring dialogs
• Experience designing for Adobe Experience Manager (AEM) or similar enterprise CMS platforms
• Experience optimizing the authoring experience: field schemas, inline help, constraints, defaults, and error handling
• Understanding of A/B and multivariate testing and CRO; able to define hypotheses, variants, and success metrics
• Understanding of SaaS B2B marketing funnels and conversion principles
• Excellent communicator; collaborates effectively with UI designers, Engineers, Content, and Marketing stakeholders
• Familiarity with front-end technologies (HTML, CSS, JavaScript) and how UX integrates with development.
• Team player with strong collaboration skills

Desired:

• Comfort documenting patterns and best practices in wikis, design libraries, or internal playbooks
• Ability to create low-fidelity prototypes in HTML/CSS/JS or no-code tools to validate interaction patterns with authors and end-users
• Strong grounding in accessibility standards (WCAG 2.1 AA) and experience designing for inclusive, keyboard/screen-reader-friendly experiences

Location

This role will be remote and based in Ontario, British Columbia or Alberta, Canada