VP of Marketing (Open Source / PLG)

Metabase is an open-source business intelligence tool used by tens of thousands of companies to bring consumer-product elegance to enterprise data. We are looking to hire our first VP of Marketing, reporting directly to the CEO. In this role, you will build our marketing engine from the ground up, creating a repeatable and scalable GTM (Go-To-Market) motion for a product that users already love.

Key Responsibilities

• Strategy & Leadership: Define the marketing strategy and build the team/marketing engine to meet growth goals.
• Community Growth: Work with Success Engineering to grow our large user, developer, and partner communities.
• Messaging: Articulate Metabase’s unique value proposition to analysts, developers, and data teams.
• Hands-on Execution: Have a hands-on approach (player-coach) to moving key initiatives forward while building your team.
• Operations: Build out the marketing operations backend and instill a culture of quantitative rigor and experimentation.

Requirements

• Developer Marketing: You must know what resonates with developers and data analysts; authentic messaging is critical.
• PLG Experience: Proven success building marketing strategies at a scaling startup in a Product-Led Growth (PLG) context.
• Domain Knowledge: Deep understanding of the Open Source Software (OSS) and Data landscape.
• Startup Mindset: You thrive in ambiguous, scrappy, and fast-moving startup environments.
• Full Funnel: Understanding of all parts of a marketing funnel with the ability to measure impact to optimize performance.

E-Verify Participation Notice (English/Spanish)

Right to Work Notice (English/Spanish)

Why Join Metabase?

• Global Team: We are a fully distributed global team (50% outside the US) that values asynchronous work and uninterrupted focus time.
• Stability: We have raised a $30M Series B to build long-term value, not short-term hacks.
• Flexibility: Define your own schedule and work from wherever you want (within US time zones for this role).