Vertical Marketing Lead, Marketplace

About the Role

Socure’s mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact.

We’re hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment. This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod — driving pipeline, revenue growth, and competitive differentiation.

Responsibilities

• Define and execute a vertical marketing strategy for the marketplace GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
• Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.

Requirements

• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.