Sr Marketing Analyst CPG

Proficiency in spoken and written English

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Sr. Growth Analyst is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans supporting omnichannel brands sold in store and online with activations across our full suite of channels, with special emphasis on social media (Meta, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Lifecycle) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients.

Key Responsibilities:

• Planning: determining the best budget allocation by channel, medium, environment (supporting retail vs online), objective, and stage in the funnel
• Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
• Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc (Emphasis on CPG brands)
• Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.

Role Requirements:

• 5+ years of cross-channel marketing program management experience
• Experience working on CPG or omnichannel brands (supporting in store and online sales)
• Understanding of marketing funnels and flywheels
• Knowledge of Retail Media Networks and retail marketing experience
• Brand strategy experience
• Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
• Competence in Shopify, GA4, and retailer data partners, such as NielsenIQ, Spins IRI, Crisp, etc
• Competence in Google Ads, Meta, and/or similar self-serve platforms
• Familiarity with the larger marketing and media buying landscape
• Familiarity with owned and earned media channels
• Familiarity with audience insight tools such as Global Web Index
• Familiarity with Google product suite, Asana and Slack

Key Performance Indicators (KPIs)

• Appraisal Production (10+/mo)
• Win Rate (50%+)
• Percent of Appraised GP to Won GP (70%+)

Most Important Things (MITs)

• Audit Quality
• Audit Speed
• Thought Leadership of appraisal collateral development
• Accuracy of Appraisal Forecasts