Social Media Manager

About the Role: Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.

What You'll Do

• Strategy & Planning: Develop social media strategies, define KPIs, and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube.
• Content Creation & Publishing: Write, edit, and design posts tailored to each platform, collaborating with creative teams and scheduling via Hootsuite, Sprout Social, etc.
• Community Management: Monitor comments and DMs daily, respond to inquiries, and foster community engagement.
• Campaign Execution: Launch paid and organic campaigns to promote content, events, and product launches.
• Analytics & Reporting: Track performance metrics, provide weekly/monthly reports, and recommend optimizations based on data trends and A/B testing.

What You Bring

• 2+ years professional experience in social media management.
• Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot).
• Strong writing, editing, and content creation skills with familiarity in basic design tools (Canva, Adobe Creative Suite).
• Analytical mindset with the ability to turn data into strategy.
• Bonus: Background managing brand accounts in SaaS or e-commerce, experience with influencer partnerships, UGC campaigns, and paid social advertising.