Senior Vice President, Marketing

Oyster is a global employment platform that enables companies to hire, pay, and support talent anywhere. They have built a distributed team of 400+ across 60+ countries and are proof that a strong, engaged culture doesn't require an office. Oyster is valued at $1.2 billion and achieved B Corp status.

Role Overview

This position is fully remote; you can work from home forever, provided you are located within +5 / -5 UTC timezones.

Oyster is seeking an experienced Senior Vice President of Marketing to lead its fully distributed global marketing organization. Reporting to the Chief Revenue Officer, this role will own brand, demand, and revenue diversification as Oyster scales in a highly competitive global market.

The SVP of Marketing will be responsible for a modern, high-performing marketing function that drives revenue diversification, pipeline growth, and brand differentiation. This is a hands-on role for a leader who has built and scaled marketing functions inside late-stage, pre-IPO companies and understands how to win in crowded, fast-moving categories. The successful candidate will set strategy, be deeply involved in execution, build the operating model, prioritize investments, and ensure results in pipeline and revenue.

Key responsibilities and ownership include partnering closely with Sales, RevOps, Product, Partnerships, Customer Success, and Finance to ensure Oyster’s go-to-market strategy is tightly aligned, commercially disciplined, and built to scale.

Brand Strategy & Market Positioning

• Develop and execute a comprehensive brand strategy with an emphasis on owned and earned non-paid media that reflects Oyster's values, mission, and unique selling proposition.
• Build a differentiated narrative that clearly positions Oyster against established and emerging competitors.
• Leverage direct experience in HR tech or a closely related domain to inform strategy, understand the buyer landscape, and highlight key value drivers.
• Ensure consistent messaging, visual identity, and customer experience across all touchpoints.
• Work hands-on with creative, product marketing, and customer teams to bring the brand to life in-market.

Revenue Diversification & Growth

• Design and scale a multi-channel growth engine across inbound, outbound, partnerships, lifecycle, and ecosystem marketing.
• Reduce reliance on any single channel by developing new, repeatable sources of pipeline and revenue.
• Identify new market, segment, and use-case opportunities and build the marketing strategies to unlock them.
• Collaborate with cross-functional teams to ensure alignment and successful implementation of revenue diversification strategies to ensure strong conversion, attribution, and ROI.

Marketing Strategy, Planning & Performance

• Own and evolve Oyster’s short-, medium-, and long-term marketing strategy, with clear alignment to company and revenue goals, and present regularly to Executive Leadership.
• Lead market, customer, and competitive analysis to inform positioning, segmentation, and investment decisions.
• Define and execute a global go-to-market strategy that drives sustainable, multi-channel revenue growth.
• Create clear, differentiated positioning and value propositions across products, segments, and revenue channels.
• Establish and own marketing goals, KPIs, and budgets, with disciplined performance management against targets.
• Use data, experimentation, and continuous testing ...