Senior SEO Strategist

About the Role: ProperExpression is hiring a Senior SEO Strategist to lead high-impact, revenue-focused SEO campaigns for fast-growing B2B and SaaS brands. We're looking for a Digital SEO Strategist who wants more than traffic—someone who wants to master technical SEO, search intent modeling, structured data, content architecture, and AI-driven search strategy.

What You'll Do

• Participate in the formulation of marketing strategy at the inception of a client engagement.
• Formulate comprehensive SEO strategies, including the construction of content frameworks and content plans that will support SEO growth.
• Conduct SEO audits, keyword research, on-page optimization, technical optimization, and hands-on SEO work.
• Execute backlink building campaigns.
• Data Analysis: Create and interpret reports, providing an analytical pedigree.
• Join client calls as the SEO-lead, providing consultations and updates on SEO progress.

What You Bring

• 5+ years of dedicated, hands-on SEO experience, driving consistent growth in organic traffic, qualified leads, and revenue.
• Proven ability to execute and scale AI-enhanced SEO strategies (GEO, AIO) for platforms like ChatGPT, Bard, and Perplexity.
• Deep experience in traditional SEO pillars: technical SEO, content strategy, on-page/off-page optimization, and backlink acquisition.
• Mastery of advanced SEO platforms (SEMrush, Ahrefs, Screaming Frog, etc.) and Google's full marketing and analytics ecosystem (GA4, GSC, GTM, Looker Studio).
• Strong background in schema markup, structured data, entity-based SEO, and E-E-A-T.
• Proficient in HTML, CSS, and basic JavaScript to collaborate effectively with developers.
• Experience with localization, international SEO best practices, and programmatic SEO.
• Strong B2B or marketing agency experience is required.

Benefits

• Work From Home (Remote-first team operating on East Coast hours).
• Wellness Resources.
• Training & Development.
• Paid Time Off (Vacation, Sick & Public Holidays).