Senior Researcher

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re looking for a Senior Researcher who excels at mixed-methods research, with particular strength in qualitative research that directly shapes product and design decisions. You’ll independently lead end-to-end research for a significant product area — turning ambiguity into clear research plans that you execute effectively; delivering crisp insights; and helping teams make better decisions with evidence.

This is a generalist role: you’ll flex across the product development lifecycle, from generative discovery to evaluative research. You bring enough quantitative fluency to ground your work in product and business reality (e.g., usage metrics, funnels, retention/churn), run surveys, and analyze data when needed. You have experience leveraging the latest AI tools to accelerate delivery of high-quality insights that are both broad and deep, and are energized to continue developing new AI-enabled research workflows.

About the role:

• Location: Remote-first (BC & ON, Canada)
• Full-time
• Permanent
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
      • $180,000 - $225,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

• Reporting to the Director of Research

As a Senior Researcher, you’ll …

• Lead end-to-end research for a significant product area
  • Independently scope and deliver research that shapes decisions, structuring ambiguous questions into clear learning plans and execution paths.
  • Partner with Product, Design, Data, and Engineering to align on decision boundaries, timelines, and tradeoffs.
  • Run multi-method studies across discovery, concepting, prototyping, and post-launch learning.
• Build scalable, AI-native research practices
  • Use AI to accelerate synthesis and sensemaking (e.g., clustering notes, proposing hypotheses, mapping pain points), while applying strong validation habits.
  • Build lightweight, repeatable workflows (templates, prompts, checklists) that increase research throughput without compromising rigor.
  • Share practical AI workflows with teammates and partners; model responsible, privacy-preserving use.
• Deliver high-signal qualitative research that informs product & design
  • Plan and run strong qualitative studies (interviews, concept tests, usability tests, evaluative walkthroughs, diary studies, etc).
  • Translate raw signals into clear themes, frameworks, and implications that teams can act on quickly and confidently.
  • Facilitate working sessions that help teams converge on shared understanding and next steps.
• Bring quantitative grounding (without needing to be a specialist)
  • Triangulate qualitative insights with product usage signals and business context (e.g., KPIs like conversion, activation, adoption, retention, etc). 
  • Design and execute surveys when appropriate (questionnaire design, sampling, analysis).
  • Conduct primary and secondary analysis (e.g., statistical comparisons, trend analysis, segmentation cuts as appropriate).
• Synthesize evidence into decision-ready narratives
  • Combine multiple sources of evidence into crisp insights that clarify tradeoffs, risks, and opportunities.
  • Communicate clearly in both async and live formats; tailor storytelling to PM, Design, Eng, Data, and leadership audiences.

About you:

Requirements:

• Graduate degree or relevant experience.
• 5+ years in user/product/UX research (or closely related fields).
• Demonstrated ability to independently lead mixed-methods research that directly informs product and design decisions.
• Strong qualitative portfolio (at least 2 case studies showing your role, methods, synthesis, and impact).
• Quantitative grounding: survey design and analysis, and comfort working with product/business metrics.
• Experience partnering closely with Data/Analytics teams and using behavioral data to sharpen research.
• Experience enabling self-serve research or elevating research practices via templates, systems, or lightweight training.

Nice to have

• Experience researching B2B SaaS products and complex workflows.
• Ability to independently query data using SQL (or equivalent).

You’ll thrive as a Senior Researcher if you:

• Can independently define and deliver end-to-end research for a product area, turning ambiguity into a plan and driving to outcomes.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
• Use AI with good judgment — accelerating your workflow while validating outputs and protecting participant confidentiality.
• Are especially strong in qualitative craft — you consistently produce insights that change design and product decisions.
• Are fluent enough in quant to:
  • ground decisions in metrics and behavioral signals,
  • design surveys,
  • independently define and pull lists of customers to sample,
  • conduct solid analysis (primary or secondary) without overreaching
• Can triangulate across qual + quant to form strong, decision-ready insights.
• Communicate clearly, facilitate confidently, and build trust through great partnership (alignment, updates, follow-through).

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.