Senior Product Marketing Manager

About the Role: AllTrails is the world's most popular and trusted platform for outdoor exploration. As a Senior Product Marketing Manager, you will play a key role in shaping AllTrails members' experience. You will work closely with Product, Product Design, Research, and marketing teams to grow our membership business by getting more people to discover and appreciate the value of AllTrails Plus and Peak.

What You'll Do

• Surface consumer, market, and business insights to identify unmet needs and friction points.
• Define product positioning and messaging, translating them into a durable messaging framework and content library.
• Lead feature go-to-market (GTM) strategy and execution for new feature releases.
• Drive feature adoption and membership growth by tracking how users engage with key features.
• Shape the product marketing calendar and lead cross-functional work with influence across various teams.

What You Bring

• 5+ years of experience in consumer product marketing, ideally with a direct-to-consumer app-based product.
• Demonstrated track record of owning full-cycle feature GTM launches that drive adoption in memorable ways.
• Strong PMM craft including positioning frameworks, creative briefs, and feature narratives.
• Strong consumer instincts and the ability to synthesize signals from users, market, and competitors.
• Bonus: Experience in consumer tech, the outdoor industry, or a subscription-based company.

Benefits

• Starting base salary estimate of $135,000 - $170,000 per year, plus an equity stake and performance-based bonuses.
• Comprehensive health, dental, and vision coverage, plus unlimited PTO and fully paid parental leave.
• Remote work stipend to design a comfortable home office, plus an annual learning stipend.
• Dedicated time once a month for no-meeting days to test and improve our product.
• 100% remote work flexibility within the USA (with a preference for candidates near SF, Portland, Seattle, Denver, or NYC).