Senior Product Marketing Manager

About the Opportunity

Salsify is looking for a passionate Senior Product Marketing Manager responsible for ensuring the go-to-market success of Salsify’s Network and Syndication solutions.

The Product Marketing team at Salsify is responsible for driving business growth by helping Salsify’s solutions stand out in the market. We achieve that by developing a deep understanding of the market and our buyers. We use that understanding to create buyer-centric messaging, positioning, and customer-facing content that resonates with our buyers, articulates our unique value, and drives towards our company growth objectives.

Salsify’s Network and Syndication solutions are foundational parts of our core platform, and are central to our product vision and go-to-market strategy. As a Senior Product Marketing Manager for our Network solutions, you will be the go-to-market expert on our products, competition and personas for our Network-related solution areas. You will help shape Salsify’s continued leadership by articulating the business value of our solutions, defining our positioning, messaging, and differentiation, and empowering our teams to bring these solutions to market via campaigns, collateral, and enablement. This is a highly cross-functional role that sits at the intersection of Product, Commercial, Delivery, and Network Strategy. This position will report directly to the Director of Product Marketing.

How You'll Make an Impact:

• Messaging and Positioning: Define clear, consistent, value-focused messaging for our Network solutions across brands, retailers, and distributors. You will create and maintain the source of truth for how we position and message our Network and Syndication product areas and ensure teams can effectively communicate this messaging to the right audience at the right time.
• Persona and ICP Development: Become the expert on our customers by developing a deep understanding of our customers’ needs, buying motions, market landscape, and our competitive differentiators. Package up this knowledge into enablement assets to drive go-to-market success.