Senior Product Manager

The big picture:

Axios is a media company dedicated to delivering trustworthy news and information with efficiency, clarity, and Smart Brevity. As a Senior Product Manager for Marketing, you will own the roadmap for our marketing technology stack and subscription infrastructure, directly impacting how we acquire, convert, and retain subscribers across the Axios ecosystem. You will be the strategic bridge between Product, Engineering, Design, and Growth Marketing, driving measurable improvements in subscription growth, user acquisition, and retention through best-in-class MarTech systems.

Why it matters:

Axios's subscription and audience growth depends on a well-architected MarTech foundation. This role is critical to unlocking the full potential of our MarTech stack, establishing proper tracking architecture, optimizing data pipelines from Snowflake through Segment to marketing channels, and ultimately enabling sophisticated audience segmentation, lifecycle marketing, and A/B testing for conversion optimization.

By leading end-to-end product strategy for our MarTech infrastructure and subscription products, you will directly influence Axios's ability to grow and monetize our audience at scale.

Responsibilities:

• Own the product roadmap for MarTech infrastructure and subscription products, including Piano (paywall and subscription management) and Segment (Customer Data Platform).
• Collaborate closely with Growth Marketing to define and execute on shared OKRs focused on increasing subscriptions, improving acquisition, and optimizing retention.
• Redesign and optimize the UX of our paywall and subscription walls to improve conversion rates, working cross-functionally with Design and Engineering to implement and test improvements.
• Expand and optimize our use of Piano beyond basic subscription management, exploring features like metering, bundling, promotional offers, and advanced subscription logic.
• Implement proper Segment architecture, including Lifecycle Marketing capabilities, audience segmentation, and reliable connections to downstream marketing and analytics tools.
• Partner with the Data Team to define tracking requirements and instrumentation strategy, ensuring we capture the right events and user properties at the right touchpoints across the subscriber journey.
• Build toward A/B testing and experimentation capabilities for paywall conversion, subscription offers, and lifecycle campaigns, establishing the infrastructure and processes to enable data-driven optimization.
• Define KPIs and measurement frameworks to track performance across the subscription funnel and guide strategic decision-making.
• Navigate ambiguity and proactively propose solutions that align with team and business goals, balancing technical debt with feature velocity.
• Mentor and support other Product Managers on the team, sharing best practices for MarTech, data instrumentation, and subscription business models.

Skills:

• 5–7 years of experience in product management with demonstrated expertise in MarTech, subscription products, or consumer-facing digital platforms.
• Hands-on experience with subscription management platforms (Piano strongly preferred; Zuora, Recurly, Stripe Billing, or similar acceptable) and deep understanding of subscription business models, pricing strategies, and conversion optimization.
• Strong familiarity with Customer Data Platforms (Segment strongly preferred; mParticle, Tealium, or similar acceptable) including experience with event tracking, user identity resolution, audience segmentation, and downstream integrations.
• Understanding of data architecture and data pipelines.