Senior Product Design Manager

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We are looking for a Senior Product Design Manager to lead our visual development and design strategy. Your primary focus will be on shaping Webflow’s core product surfaces, including the Designer, Components-based systems, Interactions, and agentic capabilities. This will define agentic primitives as the building blocks that allow humans and AI to co-create web experiences. The systems you shape will influence enterprise adoption, developer activation, ecosystem growth, and how AI-native websites are built.You will work closely with engineering and product partners to turn complex technical concepts into intuitive, powerful experiences.

You will champion a builder culture that encourages teams to explore ideas through making, validate concepts quickly, and bring clarity to complex problems. You will set a high bar for craft, mentor designers, and redefine how AI can transform both designer workflows and design systems.

This role is both strategic and hands-on. You will own a multi-team portfolio spanning product features, extensible platform pattern, define long-term strategy in partnership with Product and Engineering leadership, and ensure design investment translates into measurable outcomes. Most importantly, you will shape the next generation of web creation: where visual development, code generation, and AI agents operate as a unified system.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $220,000 - $285,000
    • Zone B: $207,000 - $268,000
    • Zone C: $194,000 - $251,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • 251,000 - 324,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for an existing vacancy
• Reporting to the Senior Product Design Director

As a Senior Product Design Manager, you’ll…

• Set a high bar for craft by shaping developer tools and design systems that are simple, intuitive, and powerful
• Champion a builder culture where teams explore ideas early and often to spark alignment and push the work forward
• Bring real experience with AI, from shipping features to experimenting with side projects, and use that knowledge to shape how we design with it
• Define operating principles for how design tooling and design systems scale across multiple product pillars
• Establish clear success metrics tied to activation, extensibility, and long-term platform growth
• Shape roadmap decisions by grounding design strategy in business impact and customer insight
• Partner closely with engineering by co-creating solutions, understanding technical tradeoffs, and building trust across disciplines
• Communicate clearly with senior leaders by framing design systems and developer tools as critical to adoption, growth, and long-term product strategy
• Foster a builder culture that is curious, experimental, and playful while grounding the team in rigor and design excellence

About you:

Requirements:

• BA/BS degree or equivalent experience

You’ll thrive as a Senior Product Design Manager if you:

• Have a minimum of 10 years of experience in product design, including at least 3 years managing and leading teams
• Experience shipping AI-powered workflows or designing systems that incorporate LLMs, code generation, or agentic automation
• Demonstrate strong systems thinking — comfortable designing primitives, not just features
• Are energized by designer and developer tooling that enables creativity, ingenuity, and empowerment for individuals and teams building web experiences
• Demonstrate a portfolio of shipped software products that made a significant impact on business and customer goals
• Have mastery of organizational influence and collaborative execution in ambiguous, complex product environments at high-growth companies
• Balance big-picture vision with attention to detail, ensuring the products you ship consistently exceed expectations
• Care deeply about the impact of high-quality software experiences on users, and you are fluent in connecting design work to business strategy and tangible growth
• Are an engaging storyteller with strong written, verbal, and visual communication skills
• Have experience building products in a remote or distributed team environment
• Also bring one or more of these qualities: a growth mindset, motivation to improve continuously, comfort with ambiguity, a love of the craft, and optimism about the future
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.