Senior Product and Solutions Marketing Manager, Platform

The Ping Identity Platform underpins secure, seamless identity across customer, workforce, and partner ecosystems and delivers a comprehensive set of identity capabilities. As the Senior Product & Solutions Marketing (PSM) Manager for Platform, you will own and evolve the unified story of the Ping Identity Platform. You’ll become an expert in our market, products, and capabilities, and translate those insights into a clear, differentiated architecture and narrative that drives how we present our platform to the market. You will steward Ping’s platform graphic, taxonomy, and capability mapping; ensure consistency across web and Sales assets; and support the broader PSM team with your platform-level perspective. You’ll influence platform roadmap, own messaging, orchestrate launches, and equip Sales to win globally. You will report to the Senior Director, Product & Solutions Marketing.

You Will:

• Differentiate our platform narrative: Track platform architecture trends, competitive models, and other signals to ensure our platform story resonates with buyers and is differentiated.
  
• Collaborate on pricing: Work with our pricing and packaging product team to advise on how we package our solutions to the market, ensuring it’s done in a simple, convenient, and effective way.
  
• Map platform capabilities: Own and refine the architecture that connects our platform, capabilities, products, and solutions.
  
• Own the platform graphic: Own the platform graphic ensuring that it adheres to our capability taxonomy, messaging, market needs, and is visually stunning.
  
• Capability Expertise: Understand the functionality and own the messaging and assets around core capabilities that make up the Ping Identity Platform. Including keeping capability pages, datasheets, and other assets up to date.
  
• Platform and capabilities web content and messaging: From platform-centric overviews to deployment model breakdowns, you’ll own the messaging for our platform and how that platform messaging manifests on key web pages and external assets.
  
• Advocate our platform: Advocate our platform positioning both internally and externally when required to support field events, conferences, and other go-to-market activities
  
• Support the PSM team: Use your platform knowledge to support other PSMs with specialized focus areas to ensure their portrayal of the platform aligns with your vision.
  
• Measure, optimize, and tie to results: Plan and leverage platform-level KPIs so that you have a clear view on our platform positioning’s influence on pipeline, win rates, and other key metrics. Know the levers that drive success so you can assess and adjust them as needed.
  

Leverage external data: Gather market data, leverage our market insights and research team, and prioritize analyst data to ensure our platform positioning is always ahead of the curve.

You Have:

• 7–10+ years in B2B product/solutions marketing (enterprise SaaS) with experience driving complex platform, architecture, or multi-product narratives and cross-functional programs.
  
• Proven ability to analyze markets, competitors, and architectures and convert insights into platform positioning, capability mapping, taxonomy recommendations, and GTM plans with measurable revenue impact.
  
• Executive-ready communication and storytelling; comfortable engaging customers, partners, analysts, architects, and developer-adjacent audiences.
  
• Strong content & enablement portfolio (platform diagrams, plays, battlecards, demo flows, ROI/TCO tools) tied to win-rate and velocity improvements.
  
• Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
  
• Ability and willingness to travel up to 25%.

Bonus Points If You Have:

• Broad identity background spanning CIAM, Workforce IAM, and B2B/partner ecosystems; experience shaping platform architecture narratives or developer ecosystems.
  
• Familiarity with identity standards and ecosystems (OAuth2/OIDC, SAML, FIDO2/passkeys, SCIM, WebAuthn) and integrations (CDPs, martech, SIEM/SOAR, cloud platforms, marketplaces).
  
• Hands-on experience developing taxonomies, product capability frameworks, packaging/editions, or migration programs across deployment models.
  
• MBA or advanced degree (strategy/architecture/analytics focus) a plus—especially for market sizing, pricing/packaging, and platform GTM planning.