Senior Paid Social Manager

PandaDoc is looking for a creative and data-driven B2B marketer to join our Paid Media team, part of the broader Demand Generation + Lifecycle org, as our Paid Social Manager.

You will own paid social strategy and performance, driving influenced qualified pipeline and revenue in our core markets. You’ll manage strategy, execution, and agency partnership. This role steps into an established, scaled paid social program with meaningful budget and executive visibility- with clear opportunity to evolve strategy, test new approaches, and shape its next phase of growth.

You will work cross-functionally with Design, Web, Campaigns, Sales, and our external agency to identify new growth opportunities and drive measurable results for the business.

This is a high-impact role for someone who is both analytical and creative. Someone who can run the engine and improve it.

In this role, you will:

• Own paid social strategy, execution, and performance across LinkedIn, Meta, and emerging platforms.
• Manage and allocate budget to optimize performance and meet business goals.
• Serve as the primary internal owner of the paid social agency relationship.
• Drive innovation in our paid social strategy, experiment with new creative approaches, and stay at the forefront of social trends demonstrated through creation and ownership of an experimentation roadmap.
• Coordinate with cross-functional teams, including designers, copywriters, and product marketing to ensure cohesive campaign execution.
• Identify gaps in creative, messaging, or landing pages and proactively propose new testing ideas
• Improve reporting frameworks and work with Data/RevOps to strengthen visibility into pipeline impact
• Report/prove efficacy of tactics spanning the funnel, including those not directly tied to short-term revenue.

About you:

• You have worked in digital marketing for 3+ years, experience (B2B SaaS strongly preferred)
• Deep expertise in LinkedIn Ads and Meta Ads; experience with additional platforms (Reddit, Quora, TikTok, etc.) is a plus.
• Strong analytical skills; comfortable working in GA4 (or similar), BI tools (e.g., Hex, Tableau), and CRMs (Salesforce, HubSpot).
• Understands how paid social contributes to pipeline and revenue.
• Experienced managing meaningful budgets and making data-driven tradeoffs.
• Confident leading cross-functional conversations and managing agency partners.
• Excellent spoken and written English.