Senior Paid Search Analyst

The Role:

The Senior Paid Search Analyst is a core member of the Unlock Health Media team and leads the day-to-day management of high-performance, results-driven SEM campaigns. In this role, you will design, implement, optimize, and analyze paid search initiatives that drive traffic, leads, and conversions for our healthcare clients. Additionally, this role may serve as a mentor and offer hands-on development of Paid Search Analysts on the team.

Who You Are:

A successful Senior Paid Search Analyst is both strategic and analytical—combining deep platform expertise with data-driven decision-making, strong communication skills, and the ability to adapt in a fast-paced, ever-evolving digital landscape. You will maintain a strong command of industry trends, search engine algorithm updates, and emerging best practices while collaborating closely with internal teams to ensure integrated campaign success. The ideal candidate stays abreast of AI developments and impacts on paid search, brings experience applying AI tools within the paid search workflow—from keyword discovery and ad copy assistance to data analysis and forecasting—and has a passion for expanding how AI can enhance SEM performance.

Responsibilities:

• Develop and execute paid search strategies across SA360, Google Ads, Microsoft Ads, and Apple Search Ads.
• Conduct thorough keyword research to identify relevant, high-impact opportunities.
• Build and manage campaigns, ad groups, ad copy, and bid strategies across search engines.
• Manage SEM budgets effectively allocating spend, optimizing pacing, and ensuring cost-efficiency and ROAS
• Implement conversion tracking and interpret performance signals to guide campaign decisions.
• Analyze optimization scores to understand impact on performance and cost.
• Establish client-specific benchmarks to measure performance and inform optimization decisions.
• Identify opportunities within the market and competitive landscape; develop strategies to capitalize and drive growth
• Explore and recommend innovative AI applications to improve search forecasting, creative testing, and optimization workflows
• Stay current on industry trends, algorithm updates, and paid search best practices, and proactively share insights with internal teams
• Measure and report on performance of all SEM campaigns, assessing results against established KPIs and ROI goals.
• Present insights, recommendations, and performance summaries directly to clients.
• Maintain clear communication with internal stakeholders, ensuring alignment on campaign progress and strategic shifts.
• Work collaboratively with Integrated Digital Media teams—including Social and Programmatic—to understand how tactics support one another in holistic campaigns.
• Partner with account teams to align paid search strategy with broader marketing objectives.

The ideal candidate:

• Expertise in paid search platforms (SA360, Google Ads, Microsoft Ads, Apple Search Ads) and SEM best practices.
• Has hands-on experience using AI within the paid search process.
• Strong analytical and quantitative skills; proficient in Excel or Google Sheets.
• Ability to interpret and communicate data to inform strategic decisions.
• Results-oriented, with a passion for meeting and exceeding client KPIs.
• Thrives in a fast-paced and evolving environment; proactive and solutions-focused.
• Enjoys cross-team collaboration and fosters a positive working environment.
• Healthcare experience or a strong passion for the healthcare industry is preferred.

Qualifications:

• 3+ years of paid search experience in an agency setting.
• Demonstrated ability to apply search marketing to both brand-building and direct response initiatives.
• Strong command of keyword research, competitive analysis, and SEM reporting resources.
• Experience managing budgets, implementing bid strategies, and optimizing for ROI.
• Bachelor’s degree required; BS/BA in Marketing, Advertising, Communications, or related field preferred.
• Passion for the digital landscape and continuous learning