Senior Marketing Manager

WongDoody is looking for a results-driven B2B Marketing Manager in NA. In this role, you will support marketing operations and drive brand exposure, awareness, and demand for WongDoody globally. This person must excel at cross-functional collaboration with other business units and deliver high-quality work even under time constraints, with attention to detail, strong organizational skills, and great teamwork.

The Senior Manager, Marketing, will support the execution of brand marketing globally and the earned and owned media initiatives through project management and content development. Part producer, part marketer, part writer, part project manager, you will understand WongDoody's various design, marketing, strategy, and production offerings and capabilities.

WHAT YOU'LL DO

• Work to create, support, and manage Wongdoody’s overall marketing strategy - increase the impact and reach of our brand, generating more leads and helping Wongdoody win more work. Audiences to be reached are external clients and internal Infosys sales teams.
• Collaborate and work closely with business development and client partner teams to support marketing initiatives and sales enablement strategies as needed.
• Manage project activities and ensure tasks are completed appropriately, deadlines are met and updates are provided. Tasks include developing project briefs, status check-ins, team and stakeholder reviews, debriefs, etc. We will want all your attention to detail in play here to keep multiple teams on track.
• Collaborate with sales and executive teams globally to provide project updates and support.
• Manage and optimize marketing budgets ensuring efficient spend and maximum ROI.
• Lead the execution of the global awards strategy; identify awards, track submission deadlines, manage entry budgets, evaluate entry criteria, work with account teams to draft and submit award entries; Promote award wins.
• Support the global team with regular content updates on wongdoody.com.

Campaign Management and Performance:

• Develop, implement and optimize integrated B2B marketing campaigns across various digital channels.
• Define target audiences, campaign objectives, messaging and measurable KPI’s for all marketing initiatives (MQL’s, SQL’s, CPL, ROI).
• Manage marketing automation platforms (e.g. Hubspot, Pardot) for lead nurturing and campaign execution, leveraging automation for efficiency and personalization.
• Build and maintain a permission-based list of prospects and...